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Content markeing workshop

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Content markeing workshop

  1. 1. Building your presence on @gregfrysocial #contentthatflies How to Create Content that Flies
  2. 2. Who is this Guy? An  Interna)onal  Social  Media  trainer  delivering   regular  LinkedIn,  Facebook,  Twi;er,  YouTube,  Google+   and  Social  Business  Strategy  training  and  workshops   for  ins)tu)ons  such  as  the  Digital  Marke)ng  Ins)tute,   Sure  Skills  and  the  Digital  Skills  Academy.     Alongside  training  Greg  works  as  a  Social  Business  and   Content  Consultant.  He  believes  that  in  order  to  make   social  media  work  for  your  business  you  must  have  a   clear  business  goal,  a  clearly  defined  strategy,  great   content  and  make  sure  that  everything  you  do  is   measurable.  Greg  has  also  won  awards  for  his   blogging  whilst  contribu)ng  to  the  tweakyourbiz.com   community.     In  2014  Greg  worked  with  top  mul)na)onals   including:  Ulster  Bank,  MicrosoR,  UPC  and  Coca  Cola   Hellenic.    
  3. 3. Content Marketing Stats •  Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)  •  Articles with images get 94% more views than those without. (NewsCred) •  B2B companies that blog generate 67% more leads than those without blogs. (Social Fresh) •  Blogging increases web traffic by 55% for brands. (Rocket Post) •  62% of marketers use video in their content marketing. (NewsCred) •  73% of consumers get frustrated by irrelevant web content. (Source: HubSpot)
  4. 4. What is Content Marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action” - Content Marking Institute  
  5. 5. Examples of Content Marketing? •  Infographics •  Short Videos •  Podcast •  Case studies •  E-Books •  Link Round Ups •  Visual content •  Guides/ How to posts •  Product reviews •  Interviews
  6. 6. 5 Future Trends Happening Now……. •  Video continues to evolve •  Unique “Rich” content becomes vital •  Social Advertising becomes more powerful •  “Private” Social Networks thrive •  The Age of Advocacy arrives
  7. 7. “The nobodies are the new somebodies” Guy Kawasaki - Founding partner at Garage Technology Ventures. Former Chief Evangelist of Apple
  8. 8. Pick your Team
  9. 9. 5 Questions in 5 Minutes •  What are your business objectives? •  Who is your audience? •  Where are they hanging out? •  What content would they find valuable? •  What budget can you allocate for content creation and distribution?
  10. 10. The Workshop •  How can I find out about my target audiences interests? •  How can I get my audience involved in my Content Creation? •  Create a campaign concept for your chosen brand. What content will fly on online? •  How will I use visuals and video? What tools will I use? •  Create a 5 blog post titles for your brand. The 5 Minute HUDDLE
  11. 11. Write Great Titles h;p://coschedule.com/headline-­‐analyzer  
  12. 12. Use Great Looking Visuals www.canva.com 3 Tools •  Canva •  PicMonkey •  Pablo by Buffer
  13. 13. Get Great Content Ideas Feedly.com
  14. 14. Get Great Content Ideas Buzzsumo.com
  15. 15. Content Ideas •  Top 10 type posts •  Link round ups •  Reviews •  Interviews •  Crowd Sourcing posts •  How to posts •  Case Studies •  Hot News Topics •  Round ups of your posts
  16. 16. Why Research Keywords Keyword research allows you to confirm or find out about what people are searching for. When deciding which keywords will work best, consider those that offer you: 1. Relevance 2. Lots of searches 3. Less competition So if we were building Apps what are pros and cons for using the above keywords?
  17. 17. Keyword Search Tools http://bit.ly/keywordplannergoogle
  18. 18. Formatting Your Posts Title - On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest First paragraph - Does it hold the reader’s attention? Does it explain what the content is about? Does it communicate the “what it’s in it for me” for the reader? Images – Break up the text and entice the reader in. Also important when sharing on Social Media platforms. Sub-headings – make it easy for a reader to scan your content. Paragraph length and numbering – Shorter paragraphs and bullet points and numbering work well in blogs.
  19. 19. Some Writing Tips •  Create a Headline that grabs your readers attention. •  Write a great first paragraph. It should hold the reader’s attention, explain what the post is about and describe the what value the post offers the reader. •  Use bullet points & numbering to make your posts easy to follow. •  Use images to make your post stand out. •  Research your posts carefully and proof read carefully. •  Invite comments and encourage readers to get involved. •  Use your blog to demonstrate your expertise and listen to your readers and clients needs. If a customer emails you with an interesting question or even leaves a question on your blog. Ask yourself would this make a valuable blog post for my readers.
  20. 20. Cindy King Round Up Posts
  21. 21. Allign yourself with the experts
  22. 22. Mercedes and Periscope
  23. 23. AIB – Customer Service
  24. 24. ESB ecar – Ambassadors
  25. 25. My Starbucks Idea mystarbucksidea.com    
  26. 26. #icebucketchallenge – A Facebook game changer?
  27. 27. SlideShare.Net mystarbucksidea.com    
  28. 28. Be Real in your videos http://youtu.be/vZcDjcaSHvc?t=1m4s
  29. 29. Topshop – London Fashion Week http://youtu.be/EWD9GQ-iufM
  30. 30. Instagram Coupon? http://bit.ly/instagramcoupons
  31. 31. 10 Takeaways 1.  Add Share Buttons at the top and bottom of your posts. 2.  Post Blogs to 3rd Party Sites. Consider Book Marking sites. 3.  Consider writing guest blogs and contributing to Business/Community blogs. Comment on other people’s blogs. (be strategic) 4.  Use visuals and video in your blog posts. 5.  Include a link to your Blog on your email signature 6.  Tag your posts. 7.  Add Links (inbound and outbound). 8.  Encourage users to subscribe to your blog 9.  Be Consistent 10. Write Good Titles and think SEO when writing your posts.
  32. 32. Questions & Answers
  33. 33. Free Blog Audit h;p://contentplan.co/free-­‐blog-­‐audit/  
  34. 34. Contact Me +353 87 2039855 t twitter.com/gregfrysocial ie.linkedin.com/in/gregfry Download the slides - http://bit.ly/gregatsmartbusinessshow

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