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[Vietnam Mobile Day 2013] - Mobile marketing và mobile ad networks.

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[Vietnam Mobile Day 2013] - Mobile marketing và mobile ad networks.

  1. 1. New era of mobile advertising
  2. 2. 1990s 1985 1990s 2000 2007 2013 Pre-Digital Internet Web browser Mobile Browser iPhone Mobile ad spend (Digital Advertising spend $20B) exceeds $10B
  3. 3. Mobile & Tablet fast becoming platform of choice Exploding mobile data usage driven by video Next billion coming online will be mobile first 3rd party application downloads are booming Mobile advertising is taking off Less fragmentation of mobile OS The digital world is reorganizing around mobile
  4. 4. Mobile Advertising Market Global Ad spend projected to reach $11.4B in 2013 400% projected growth (2011-2016) Mobile display advertising will dominate mobile search Emerging markets are key growth drivers : Asia Pacific, LatAm, and CIS Gartner, January 2013
  5. 5. Opera Mediaworks delivered more than US$400 million of revenue to mobile publishers in 2012.
  6. 6. A Few Our Marquee Publisher Customers … 20 of the top 25 Media Companies around the World
  7. 7. Some of Our Marquee Advertisers … 70 of the top 100 AdAge Advertisers in the U.S.
  8. 8. Q1 2013
  9. 9. iOS outperform all other device platforms in terms of monetization, with the highest average eCPM and greatest percentage of publisher revenue.
  10. 10. Music, Video & Media remains #1 category for impression volume, now the leader in revenue generation
  11. 11. Majority of ad requests and impression volume is from USA, but India and Indonesia gradually gaining
  12. 12. Our Ecosystem
  13. 13. Our Ecosystem
  14. 14. Our Ecosystem
  15. 15. Our Ecosystem
  16. 16. Our Ecosystem
  17. 17. Our Ecosystem …  
  18. 18. Our Ecosystem …  
  19. 19. Our Ecosystem …  
  20. 20. Our Ecosystem …  
  21. 21. Our Ecosystem
  22. 22. v Consumer Packaged Goods v Finance v Retail v B2B v Lifestyle Publishers Advertisers
  23. 23. Our Newest Offering…
  24. 24. Synergy with Opera Products & Services
  25. 25. The largest independent Mobile App Store Opera Mobile Store
  26. 26. Reaching millions of Vietnamese mobile users
  27. 27. Opera Audience Network •  Behavioral and contextual targeting •  200M+ users
  28. 28. Opera Commerce •  Enable frictionless commerce for advertisers •  Increase advertisers ROI
  29. 29. Our Competitive Advantages • A complete ecosystem (SSP, DSP, Exchange, Analytics, Data, Forecasting) • Unduplicated Reach for Advertisers • Truly global business
  30. 30. Thank you for listening!

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