Mark Tanner - Founder of China Skinny @Tannernz Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world. An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013

2. Mark Tanner
Founder of China Skinny

3. The Rise of eCommerce
& mCommerce in China;
and the Opportunities for
Marketers

4. There are few places where China’s
differences are more obvious
than eCommerce & mCommerce…

5. 1. Scale & Growth

6. 2. Third Party Sales Platforms
2013 Q2 China B2C Online Shopping Revenue
Share

7. 3. Purchase Motivations
China was the source of 67% of counterfeit goods
seized globally between 2008 and 2010

8. 3. Purchase Motivations
110
cities in
China
have more
people than
Sydney

9. 4. Integration with Websites & Social Media
brand
38%
awareness

purchase
intent
49%
on company websites
85%share
regularly
online shopping experiences
socialmedia
on

10. 5. Mobiles
18%
of
online
shoppers in
China
shop mobile
via
sales grew
181% in the Q1 2013

11. 6. More Chinese Try before
they Buy … Online
45%
of
Chinese
shoppers
visitastore
before buying
online

12. So what does this
mean for Marketers?

13. 1. Increasingly Confident Chinese Consumers
are Going Online for Info and Purchasing
62%
of
Chinese travellers
want to travel
independently

14. 2. Chinese Consumers Aren’t Just Looking
for Information on Search Engines
Advertising Revenue Q2 2013

15. 3. Online Allows You to Reach the Masses
75%of China’s 280 million affluent consumers
will live in‘smaller’cities by2020

16. 4. And Have The Masses Reach You
Searches
forAustralian
property
increased
61%
in the first5 months
of2013in
China

17. 5. Your Money Goes Further Online
Plaza 66, Shanghai:
200m² shop
AU$1.08
million/year
+ fitout
+ 10-15% turnover
rental
++

18. 6. Authentic Brands are Thriving Online
47%
of
wine
drinkers in
China
will buy wine
online
by 2020

19. 7. Online Allows you to be Nimble
Sales of
facemasks
grew
130%
in Jan 2013