Marketing review: Russian consumers on the Internet

Marketing review: Russian consumers on the Internet
Russia on the Internet Some facts about Russia and Russians 2010 coffee-agency.com
Population Approx. 141,900,000 people coffee-agency.com
73% of the population lives in cities 73% coffee-agency.com
There are more women than men 54% coffee-agency.com
More than 46% of the population is aged 20-49 0-9 14 335 10-19 16 018 20-29 24 466 30-39 20 533 40-49 21 084 50-59 20 797 60-69 11 254 70-70 + 13 417 Thousands of people coffee-agency.com
A quarter of Russians live in big cities Distribution of people 24% according to city population (in thousands) 1 Million or more 500-999 100-499 Less than 100 coffee-agency.com
37% of Russians use the Internet at least once a month 37% coffee-agency.com
22% of Russians use the Internet at least once a day 22% coffee-agency.com
Over the past 4 years, monthly internet audience has grown by more than 50% +65% 2006 2010 coffee-agency.com
Daily internet audience has grown by approx. three and a half times +340% 2006 2010 coffee-agency.com
Most Russian internet users go online at least once daily or weekly Once a day 22% Once a week 11% Once a month 4% From time to time 1% coffee-agency.com
The majority of users chat or search for information Search for information 41% Chat 38% For work 23% For study 12% For e-mail 9% Other 17% coffee-agency.com
They communicate mostly through social networks Social networks 78% Blogs 29% coffee-agency.com
15% of Russians are early adopters ● Early adopters of new technologies ● Very economically 15% active ● Desire for broadening life horizons ● Desire for time management ● Concerned with health and appearance ● Trendsetters coffee-agency.com
Early adopters are three times more likely to be Internet users than the rest of the population Early adopters National average coffee-agency.com
Early adopters are active bank clients Early adopters National average coffee-agency.com
Early adopters pursue additional education and improve their skills four times more than among the population on average Early adopters National average coffee-agency.com
Sources ● Federal State Statistics Service ● FOM ● People XXI ● Internet in Russia: the dynamics of the spread. Winter 2009/2010 ● Mediarevolution ● Internet is the opponent to TV in Russia too ● RuMetrica ● Advertising and the Internet ● WCIOM ● Internet in Russia: speed of the spread and how it is being used ● Why Russians need the Internet coffee-agency.com
kv@coffee-agency.com coffee-agency.com

Marketing review: Russian consumers on the Internet

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