2. Founding Donors
What will we learn or repeat?
• Understanding strategies and activities, how to get
funds.
• Developing the practical skills to get funds.
4. How to fundraising
• Fundraising is art and science. This means
different methods and procedures, in order
to support our activities as NGO.
5. What is a donor?
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Business Community
Embassies
Foundations
Programs
Local governments and Central Governments
Organizations
Individuals
Communities
Religious communities
On the top is a donor is human been, with personal
interests, sensitive, with a family…
6. Why people are donating?
To donate is:
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A pleasure,
The donations make us to fill good
To get known
To be continues
To express moral values
To express theirs believes
7. What does motivate donors?
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Values (Donating is values)
The pleasure of giving
To fulfill social aims
The personal pleasure
The wish to help others
The wish to solve a problem
8. The arguments to get funding!
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Why your NGO is existing?
Which are the aims of your organization?
How do you think to fulfill you aims (Actions)
Who will benefit from the services provided
by your NGO? (the clients)
• Why everyone should contribute to fulfill
these aims?
9. The reason of funding
• To “win” a donor, is not to discourage
him/her!
• To offer him/her a solution, not to bother!
• To suggest him/her, that he/she is the right
person to do it.
10. Which is the problem that should be addressed?
Based on the arguments!
• What is the problem, the needs, the crises,
which need to be solved?
• What is happening if this problem will not be
addressed?
• Which factors are causing these problems,
crises, needs?
11. Which is the aim and objectives
• This should be SMART
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Specific
Measurable
Achievable
Realistic
Timing
12. What would solve the problem?
• Which programs, activities, solutions that are
missing and as result we have got the
problem?
• What makes you believe to think these
programs, activities will help you NGO sorting
out them?
13. Fundraising = Future
• How much will this project cost? (Budgeting is
very important).
• How are you are going to make the project
sustainable after the projects is finished. (You
have to describe)
14. Who will lead
• Why your Ngo should lead this action?
• What makes your NGO to be qualified?
15. What possibilities do you provide for donors?
• A possibility to direct the problem solving
• A possibility to be part of a community were the
contribution would like to be, work, market, field.
• A possibility to work with others who have the same
attributes as them.
• A possibility to be appreciate from others for
his/her/its values.
• A possibility to live and cooperate with others values
16. 3 categories of donors
• Potential donors/ Strategic donor (NA)
• Donors that are financing for the first time
• Donors that are financing from to time
17. Methods for fundraising
Tangaza - Reklama - Reklame
• On this is a low efficiency as you don’t see the
person during the delivery of the message, the
contact is build between you and public and
community.
Events:
• you may contact persons to spent the time
together, but contact are short ( Like us here)
18. Posts and face to face
• Contact by post, here you can’t face the person direct in order
to see its reaction. (NA, DM).
• Membership fee, this is a great advantage, because it give
the possibility to build a long term relationship, contact by
writing, calling. ( NA- Godfathers).
• Face to face, You may speak to a person F2F, this is power full,
as you learn how to do it, you will be power full. From a
successful individual meeting you may fundraise from
corporate, foundations, government.
(Ask the right person in the right time for the right amount,
for the right reason and the right way).
19. Methods for fundraising
Individual methods:
When we are speaking about this method, we
must discus about establishing friendship, more
than fundraising.
(Individuals can give something that is hard to get from
donors NA example).
