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Nickelodeon digital marketing strategy

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Nickelodeon digital marketing strategy

  1. 1. Ashley Plotzke
  2. 2. Strategy Summary  Get involved on Social Media, appealing to younger audience  In turn, using social proof that people are talking about Nickelodeon
  3. 3. Instagram Contest  Contestants take picture of themselves watching favorite Nick show on-the-go  Demonstrates mobility of viewing
  4. 4. Facebook Contest  Create a promotional internet flyer  Give people one raffle entry for ‘liking’ picture and 5 for sharing  Reward is being entered into T-Shirt raffle  One winner every day for a week
  5. 5. Target Audience  Social Media: 8-18 year olds  Google Keywords: 18-44 year olds  Slightly geared towards males
  6. 6. Google Keywords  Nickelodeon 90s Cartoons  Rugrats  Nickelodeon Toons  Nickelodeon Character List  Spongebob  Spongebob Show
  7. 7. Predicted Budget  About $150 per day for AdWords  Additional costs for contest prizes
  8. 8. Strategy Wrap-Up  Get involved on Social Media  Instagram Contest  Facebook Contest  The Target audience for social media is 8-18 years old, for google ads it’s 18-44 years old.  Google Keywords  Predicted budget $150+ per day

Notes de l'éditeur

  • For my final project, I chose the company Nickelodeon. I am focusing my digital marketing strategies on social media and google keyword advertisements.
  • The goal of this internet marketing strategy is to get people talking about the company and their shows on social media sites. This will appeal to a younger audience, and also get people thinking about the company as more involved with social media.Also with this, having people talk about the brand on social media will encourage the idea of social proof and that other people are talking about the company, and watching the shows. This will engage their social media friends and followers in a way that will bring Nickelodeon to their attention.
  • I think it would be helpful to have an Instagram contest. For this, the contestants would take a picture of themselves watching a Nickelodeon show from a computer, tablet, or mobile device. Contestants will be judged on their creativity of location. This will help to demonstrate the ease of watching shows from the website on portable devices. It would also be required for contestants to use a hash tag related to the contest, to get it trending and draw more attention from other social media followers.
  • The idea with the Facebook contest is to get people to like the official Nickelodeon facebook page. What people have to do for this contest is to ‘like’ the Nickelodeon facebook page. Then, they can either ‘like’ or share a promotional flyer with their facebook friends. They will receive one raffle entry for ‘liking’ the photo and 5 raffle entries if they share the flyer with their friend.
  • The target audience for this campaign is different depending on the tactic used. For the social media contests and advertisements, the target audience’s age is 8-18 year olds.Google Keywords though, identified the target audience age as 18-44 year olds. The social media targets can be a bit younger, because it targets a specific group of people who are currently watching the shows. The people using the google keywords can be people who might be watching the show currently, used to watch the shows, or could be parents of the kids who watch these shows. For both sets of demographics, the advertisements should be slightly geared towards male recipients, but not outweigh female appeal.
  • Google analytics recommended the following words as keywords for advertisements. These advertisements should include mention of full episodes available for viewing.
  • The google analytics tool predicts that advertisements will cost about $150 per day. Additional costs will be anything spent on the prizes for the social media campaigns. The facebook campaign should only cost about $20 per day, or however much the prize t-shirt and shipping costs. The prize for the instagram contest should be a bit larger, since contestants are judged on a creativity basis.
  • For this internet marketing campaign it is important for social media users to get involved with and engage with the brand. This will then help to get their ‘friends’ and followers also engaged with the brand. A couple ways to do this are to have contests on Instagram and Facebook. The target audience is essentially 8-44 year olds. Another way to get the word out is through google advertisements using some suggested keywords. The predicted budget for this campaign is a little over $150 per day. Through these processes, it should get more people engaging with the brand on social media, therefore driving in traffic to the website and the television channel both.

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