4. Eruc Ries is largely
Eruc Ries is largely
credited with coining the
credited with coining the
term “Lean Startup”. He
term “Lean Startup”. He
was inspired by the
was inspired by the
principles underlying Lean
principles underlying Lean
Manufacturing to reduce
Manufacturing to reduce
waste in the process of
waste in the process of
starting up aabusiness. His
starting up business. His
new book was just
new book was just
released
released
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5. Steve Blank is one of the
Steve Blank is one of the
guys who first started
guys who first started
openly questioning the
openly questioning the
traditional product-driven
traditional product-driven
startup cycle and
startup cycle and
advocates for aacustomeradvocates for customerdriven cycle he calls
driven cycle he calls
“customer development”.
“customer development”.
His book is often credited
His book is often credited
with starting it all.
with starting it all.
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6. Brant Cooper is aaserial
Brant Cooper is serial
entrepreneur who wrote aa
entrepreneur who wrote
book about the customer
book about the customer
development cycle
development cycle
introduced by Steve Blank.
introduced by Steve Blank.
Think of it as aashort
Think of it as short
version of “The Four Steps
version of “The Four Steps
to the Epiphany”
to the Epiphany”
6
7. Ash Maurya is a Lean
Ash Maurya is a Lean
Startup practitioner
Startup practitioner
who created a popular
who created a popular
blog highlighting lean
blog highlighting lean
in action. He
in action. He
subsequently created
subsequently created
the Lean Canvas (an
the Lean Canvas (an
approach to visualizing
approach to visualizing
business models) and
business models) and
published Running
published Running
Lean
Lean
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8. Video #1
Eric Ries tells us a story about a
startup that was not lean
http://www.youtube.com/watch?v=PXU
8
9. Video #2
Steve Blank gets us pumped up
about testing hypotheses and
talking to customers really fast
http://www.youtube.com/watch?v=_w-N
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13. LEAN
STARTUP
A SET OF PRACTICES TO HELP
STARTUPS SUCCEED
@ERICRIES
@SGBLANK
(entrepreneur IMVU, StartupsLessonsLearned.com)
(Standford, Wrote a book about customer development)
13
14. WHAT IS A STARTUP?
a human institution
designed to deliver a
product or service
under extreme uncertainty
experiment
14
15. A startup is the
organization used to
search for a scalable
business model
15
16. LIFECYCLE?
Search for
Business Model
STARTUP
The execution of the
Business Model
TRANSITION
Large Company
-- Business model found
Business model found
-- Reached Product Market fit
Reached Product Market fit
-- Repeatable sales model found
Repeatable sales model found
16
30. #7 PRODUCT MARKET FIT
PIVOT
GET CLOSER TO PRODUCT MARKET FIT ASAP
A COMPANY HAS PRODUCT MARKET FIT WHEN IT
HAS FOUND A PRODUCT THAT CUSTOMERS
REALLY WANT.
30
31. PRODUCT MARKET FIT
MEASURE PMF
ASK YOUR CUSTOMERS
“WOULD YOU BE SAD IF THE PRODUCT
WILL NO LONGER EXIST?”
HOW MANY CHOOSE VERY DISAPPOINTED?
<25%
your product
sucks
25-39%
ok, you may pivot
a little
>40%
it’s time for
scale up
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38. #13 BE SUCCESSFUL
STOP
CREATING PRODUCTS PEOPLE DON’T WANT!
LISTEN!
SOLVE A PAIN!
DO IT LEAN!
-> Customer Development
-> Agile Product Development
38