Clicks don’t matter. Likes don’t matter. Retweets don’t matter. Real world outcomes matter. Making them happen is about more than telling your story, it’s about helping people to be a part of it. And that’s what digital is good at. On Tuesday 7th June, we brought more than 40 digital fundraisers and communicators together at 'Good bites...on digital' to look beyond one-dimensional, transactional approaches to digital fundraising and campaigning - focusing on how digital can build genuine engagement instead.

1. Good Bites… On Digital Real world outcomes matter 7 th June 2011 Chris Norman, Strategy Director

2. Old Economy Product economy Slow development to market Focus on production and process All about numbers Driven by need and duty New economy Experience and enrichment economy Fast development to market Focus on brands and emotions All about connections and relationships Driven by desire (what’s in it for me?) Paradigm shift

3. Email + Website + Online advertising and microsites + SEO/SEA + Txt + Bloggers and communities + Social , Video/virals, User generated content + Micro blogging and crowd sourcing + Mobile and apps + Digital storytelling, a cast of thousands 17 year old cynic Content is king That’s interesting but lets talk about me Content is king (co-creation)

4. Rewarding relationship through shared values and experiences Relevance and meaning to me “ This is a modern dynamic brand reflecting me and my life” Deeper involvement and emotional connection “ I will feel good being involved with this organisation” Shared experiences and values which enrich my life “ This is an organisation that gives me what I want and feeds my desires” “ It is my moral duty to support charities” Societal/ environmental welfare and wellbeing

5. Relationships driven by real impact and reward Belonging Esteem Involvement Status Self-fulfilment Making a difference

8. Digital storytelling, a cast of thousands

9. Why digital stories are different. Reuben Turner, Creative Director, The Good Agency

12. The job of digital storytelling is to make your story the squirrel

13. Reach & awareness Real-world action Sharing & engagement

14. Sometimes your pyramid will look like this Objective 1 Objective 2 Objective 3

15. So is this bit This bit’s important This bit’s also important

16. “ It’s only asthma.”

27. Take asthma more seriously Give & campaign Sharing, engagement, catharsis, community "Long after people forget what you did for them, they will remember how you made them feel." Walt Disney

28. A salutary word on results

29. “ Homeless people are somewhere else.”

42. Results?

43. Brand awareness Sponsor a room Click through & retweet 7 sponsored BUT banner ad traffic increased by 800% 350,000 saw 4,034 clicked

46. Building digital engagement By Branislava Milosevic Save the Children

48. Pyramid of engagement

69. http://twitter.com/childsi/status/20740112937

79. 020 7738 1900 [email_address] @thegoodagency