2. H.I.P (Heritage In Penang)
Stands for all the heritage that can be found in Penang
H.I.P is youthful
H.I.P is also open for self anonyms & interpretation
3. For who?
The HIP Project intends to engage youth from the age of 18 – 35 years in
creating awareness of the George Town heritage site.
Why do this?
To instill a spark in youth to take a greater interest in cultural assets in their
environment and be inspired to produce creative works from interaction with
the site.
How?
Facebook was the primary social media platform employed for the campaign.
Supported by instagram. Online contest and info posts with on-ground events
were designed to engage youth in different depth and level.
6. Component Timeline About
Teaser 1 March - 14 April Creating hype about HIP
1st Challenge: HIP Pix
Engaging the Youth
15th – 27 April Sharing GT experience through
photographs
2nd Challenge: HIP Mix
Building of Knowledge
29th April – 18th May Do you know your heritage?
Match & Personalize
3rd Challenge:
HIP-n-HYPE
Creative Interpretations
19 May – 8 June Propose creative heritage ideas
HIPertizer Throughout campaign Info about Heritage In Pieces of
appetizing bites -- building knowledge
7. #HIPthots and #HIPshots on What the Youth like about George Town.
* Happening in Penang * Hip Siao Eng * Highly Intelligent People
* Hip Hip Hooray * Hype in Penang etc…..
For details see
More details
8. #HIP Pix Creative shots of George Town.
• What’s special about George Town & why?
• What’s your favorite George Town experience?
More details http://on.fb.me/ZRv2aZ
9. A pool of given pictures (heritage items) of George Town, find the correct 3 mix
according to categories. Then add 40 words description how the item can be used in
new and creative way.
More details http://on.fb.me/18sy6yb & http://on.fb.me/17gu8JD
10. 1
Brainstorm
Ideas
3
Send written
proposal &
supporting
creative visuals
4
The most creative,
feasible and best use
of heritage elements
from George Town
stand a chance to
realize their project.
Propose creative ideas on how to promote and further
develop cultural heritage assets of George Town for youth
Attend
1. HIP Trail
2. HIP Panel
11. Info about Heritage In Pieces of appetizing bites -- building a little more knowledge
about George Town World Heritage Site.
More details: http://on.fb.me/13Pw5f8
12. components About
The HIP Trail Customized heritage tours for youth to discover and
explore the George Town heritage zone
The HIP Panel Sharing ideas with experts in creative & entrepreneur
field & workshops on how to turn ideas to a proposal
13. • Discover the beauty and hidden treasure of
George Town Heritage, Penang from a different
angle!
• To explore and learn about George Town's living
and built heritage using five senses
• Customized trail which trace the everyday
design elements that can be found on the street.
Cultural Heritage Discovery Walking Trail
14. • To encourage youth to think creatively and propose
their ideas that could be turned into reality.
• Sharing of ideas from creative entrepreneurs in
culture and heritage fields.
• Youth were facilitated to come up with a creative
proposal idea.
Inspirational Sharing & Workshop
15. For any enquiries, contact us!
(04) 2633471
arts_ed_penang@yahoo.com
The HIP Project
www.facebook.com/theHIPproject
