This document provides information for national finalists in the iAwards competition, including next steps, key dates, judging criteria, and tips. It outlines that national winners will represent their home towns and compete against other Asia Pacific entrants. Finalists should prepare a 15 minute presentation focusing on why their innovation is important and how it solves problems, with enough details on what it is. Past judges advise starting with a story that resonates and demonstrating the criteria. National winners are encouraged to publicize and leverage their win to grow their business.

1. iAwards National Finalists
Webinar Briefing
Company/Group Categories
23 July 2013
Presented by:
Kelly Hutchinson, Executive Judge

2. • Your next steps on your iAwards journey
• Key Dates
• iAwards Category Domains
• Judging Process Company/Group Categories
• Hints from past Judges
• APICTA Awards
• Questions
Webinar overview
Kelly Hutchinson
Executive Judge

3. Congratulations!
Your next steps on your iAwards journey
The iAwards program's goal is to provide business, industry and
government with a clear view of the people leading ICT in
Australia and the quality of innovation being produced.
State winners go onto National finals and compete representing
their home town. Presenting face-to-face to a Judging Panel of
industry experts.
National company winners go on to compete with the best in the
Asia Pacific region making the iAwards the only truly international
awards program delivered to the national ICT community.

4. Key dates for 2013
Judging Schedule sent 4 July 2013
Confirm your attendance at MasterClass 11 July 2013
Round Two Online Briefing Session 24 July 2013
Reserve your Award Presentation Before 31 July 2013
& Gala Dinner Tickets
Round Two Judging – Melbourne 5 & 6 August 2013
iAwards Australia 3.0 Forum – Melbourne 8 August 2013
iAwards Nominees VIP Networking
Luncheon8 August 2013 - Melbourne
iAwards Gala Dinner – Melbourne

5. Development
Domain
Research &
Development
New Product
Tools
Industry
Domain
Financial
Industrial
Resources
Services
Domain
Consumer
Education
Government
Health
Society
Domain
Community
Regional
Sustainability
Student
Domain
Secondary
Student
Project
Tertiary
student
Project
Postgraduate
Tertiary
Student
Professional
Domain
CIO of the
Year
ICT
Professional
of the Year
ICT Woman
of the Year
ICT Educator
of the Year
Pioneer
Domain
Pearcey
Medal & Hall
of Fame
Benson
Entrepreneur
iAwards
Innovation
Start-Up
The 2013 iAwards celebrates excellence across multiple domains which should
make it easier for entrants to identify the right category to enter.
iAwards Group Domains

6. All National Finalists who are Australian headquartered
companies are automatically eligible for the Inspiration iAward
and Start-up iAward Pioneer Categories free of charge.
Inspiration iAward Start-up iAward
All iAwards National Winners from all
company/group categories are
considered for this award
All iAwards National Finalists whereby
the company itself is still considered at the
early stage of inception and were
registered after Jan 2010 can nominate for
this special award
Please note: These categories are only judged at the second round of the iAwards. To
be eligible you need to submit a nomination in one of the other group categories and
win or be awarded a merit in the state iAwards and proceed to the national finals. You
will be contacted to complete additional information as required
Pioneer Categories

7. • VENUE
The venue for judging on both days is:
KPMG
Level 5, 147 Collins Street
Melbourne
• JUDGING SCHEDULE
Please follow the schedule below when judging each
submission. Each finalist has been allocated a 35 minute
time slot to present their nomination. This is broken down
into:
– Set up – 5mins
– Presentation – 15mins
– Q&A – 10mins
– Pack down – 5mins
– Judges deliberation – 10mins
Judging Process Group Categories

8. Preparing your
presentation
• Only use necessary jargon,
avoid "MBA" speak that
doesn't differentiate you
• Make sure you don't get
mired in detail - people care
about impact not features
• Make it evident that you do
have a strategy for growth,
esp. Asia Pac
• And .... be visual - big pics...
Highlight your
innovation as this
is after all what the
iAwards is looking
to showcase so
don’t bury it in a
marketing spiel.
Go back to your
written entry and
review it – what did
you miss? How can
you do better?

9. What to focus on?
Why
What
How
Mostly Why
Enough What
Little about How

10. 2 approaches…
Scale it
Beginning and wrap-up - start
with a "small, bigger, biggest"
market and the problems each
face that your product solves
(individual customer, an
industry, the world, for
example) - the end IN
REVERSE ORDER
(the world can now ...; the
industry can now...; the
customer/you can now...).
Make the order begin and end
with the strongest suit.
Story
Start and end (close the loop)
with a meaningful story or
example that hits the judges
right between the eyes with
regards to the market gap
and your value proposition -
without using the words
"market gap" or "value
proposition”!
Put yourself in the judges'
shoes - what pain point that
you are solving will really hit
home with them.

11. • Overall. Be clear, concise and answer the questions.
• Stick to time limit. Simple yet hard to do so practice!
• Criteria Ensure you demonstrate each of the specific
criteria in your responses as this is what the judges have to
score against.
• Reference material. You can bring product brochures or
other material the judges won’t be able to keep it and it may
be a distraction so choose wisely. No gifts are allowed.
• Photos. Include photos that illustrate your solution in action
not just screen grabs or use case scenario diagrams.
Hints from Judges

12. Check out your competition!
View all National Finalist Interviews here:
https://www.youtube.com/user/theiAwards

13. APICTA Awards
The Asia Pacific ICT Alliance

14. For more information
visit www.iawards.com.au
call 1300 665 145
email admin@iawards.com.au
Questions?

15. Final tips for iAwards Finalists
• Don’t underestimate your business
• Stick to outcomes, not the technology itself
• Utilise your passionate people
• Make the most of the win
• Leverage the win to GROW

16. What you do with the
win is as crucial as
the win itself!
Tell the universe!
 Announce on website
 Newsletter
 Email an announcement
 Put iAwards logo on everything
 Share the experience with
your customers & staff
 Profile raising using the media
 Profile raising through politicians
Share the good news!

17. Category and other sponsorships are still available – closing soon
Host partners
Major partners
Thanks to our partners

18. Thank you for entering
the iAwards
Good luck!