Interesting research findings from the 2009 Digital Bride survey by TheKnot.com.au

1. THE DIGITAL BRIDE

2. An Ideal Market

4. $5 billion+ per annum business

5. Big budget, one-time event

6. Year-round business2 Source: ABS 2008, Cost of Love Survey

7. PREDICTABLE AND REPLENISHING: Year long opportunity with 100% refresh MONTHLY DISTRIBUTION OF WEDDINGS Source: The Digital Bride Survey, September 2009, Key Research Pty Ltd 3

8. SIGNIFICANT ASSOCIATED SPENDING: Incredible Buying Power for big budget, one-time event TOTAL WEDDING SPEND $5 BILLION+ spent on weddings annually Source: The Cost of Love Survey (Australia) 2008

10. Recruitment via TheKnot.com (Australian users) and TheKnot.com.au email newsletters + industry email newsletters

11. 894 Respondents

12. Across 2 weeks

13. Average time to complete survey: 13 minutes

15. THE KNOT CONSUMER: TO-BE-WEDS WHO ASPIRE TO HAVE A DREAM WEDDING They are young, professional women on high personal incomes They are heavy users of the internet when it comes to researching and planning their wedding They were in steady relationships for 3.5 years on average before becoming engaged * Respondents had been engaged for 9 months at time of research

17. Live with their partner only (69%)

18. Live in metropolitan areas (79%)

19. In regular employment (80%)

20. Have an average income of $59k

22. Australian To-Be-Weds What they need

23. PROPOSAL SEASON: The most popular months for proposals are: December (13%) July (10%) August (10%)

24. WEDDING SEASON: The most popular months for weddings are: October (17%) March (14%) November (14%)

26. 35% of couples are paying for the whole wedding

28. To-be-weds were most stressed about ‘number of guests/who to invite’, ‘budget’ and ‘my parents-in-law’

29. Those who are paying for everything are significantly more likely to have considered eloping

31. Most will have their reception in a different location to the ceremony (55%)

32. Over half of respondents see their wedding as being Stylish and Casual-Elegant

35. On average the internet is used for wedding research 10 times per week

36. The majority do not look to celebrity weddings for inspiration (81%)

38. 72% of respondents said they would prefer to make their gift registry choices online if they have the option to do so

39. 45% of to-be-weds plan to ask guests to make a gift of cash