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Interactive Marketing 2010

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This presentation provides an overview of interactive marketing strategy and career options for college students.

Publié dans : Carrière, Business, Technologie
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Interactive Marketing 2010

  1. 1. Interactive Marketing 2010 Erin Steinbruegge November 2010
  2. 2. Some Background information… <ul><li>[email_address] </li></ul><ul><li>@steinburglar </li></ul><ul><li>linkedin.com/in/erinsteinbruegge </li></ul><ul><li>facebook.com/ erin.steinbruegge </li></ul><ul><li>theloudfew.com/blog </li></ul>How You Can Reach Me: <ul><li>Partner and Lead Marketing Strategist at The Loud Few. </li></ul><ul><li>Consultant and Instructor at Buzzhound Learning Labs. </li></ul><ul><li>Board Member of Social Media Club (@SMCSTL) </li></ul><ul><li>Francis Howell North / Wash U Grad </li></ul>
  3. 3. Goals & Objectives for Today <ul><li>What is Interactive Marketing? </li></ul><ul><li>What We Do </li></ul><ul><li>Who We Are </li></ul><ul><li>How I Got Here </li></ul><ul><li>What I Wish They Had Told Me in College </li></ul>
  4. 4. Interactive Marketing – What Is It? <ul><li>It’s a shift in marketing towards a marketing conversation, and it’s facilitated by internet technology . </li></ul>And what this guy says in Wikipedia
  5. 5. Interactive Marketing – What Is It? <ul><li>A few phrases you’ve probably heard used synonymously with interactive marketing : </li></ul><ul><li>New Media </li></ul><ul><li>Digital Media </li></ul><ul><li>Online Marketing </li></ul><ul><li>Internet Marketing </li></ul><ul><li>Emerging Media </li></ul>
  6. 6. What Are Our Goals? <ul><li>Identifying </li></ul><ul><li>Engaging </li></ul><ul><li>Sharing </li></ul><ul><li>Listening </li></ul><ul><li>Measuring </li></ul><ul><li>Optimizing </li></ul>
  7. 7. Where Does the Loud Few Focus? <ul><li>Website Design </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Social Media Strategy </li></ul><ul><li>Content Strategy </li></ul><ul><li>Web & Mobile Applications </li></ul><ul><li>Website Analytics </li></ul>
  8. 8. Search Engine Marketing
  9. 9. Fun Stats: Search Engine Marketing <ul><li>In 2009, US Senior Marketing Executives ranked SEO as the most effective strategy for generating conversions . </li></ul>A 2010 Marketing Sherpa Report concurred.
  10. 10. Social Media Strategy Beyond the Cocktail Party: Making Social Media Work for You
  11. 11. Fun Stats: Social Media <ul><li>2010 Study: 72% of Senior Marketing Executives say their business has a social media strategy NOW . </li></ul>2010 Kingfish Media
  12. 12. Email Marketing
  13. 13. Fun Stats: Email Marketing <ul><li>Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009. </li></ul>October 2009 Direct Marketing Association
  14. 14. Mobile Marketing Mobile ads SMS Mobile apps Location based services QR Codes Augmented Reality Mobile coupons GeoFencing
  15. 15. Is 2010 The Year of Mobile? <ul><li>67% of the world’s population, are mobile subscribers-- far outweighing online access . </li></ul><ul><li>91% of Americans have their cell phones within arms reach 24 hours a day . </li></ul><ul><li>Texting generates response rates 2 to 10 times higher than Internet display ads. </li></ul>Neustar 2010 SMS Shortcode Webinar, CTIA Wireless Quickfacts
  16. 16. So Who Are We? <ul><li>Web Designers </li></ul><ul><li>Web Developers </li></ul><ul><li>SEO’s </li></ul><ul><li>Social Media Professionals </li></ul><ul><li>Website Analytics Ninjas </li></ul><ul><li>PPC Analysts </li></ul><ul><li>Copywriters </li></ul><ul><li>Project Managers </li></ul><ul><li>Account Managers </li></ul>Just Some of the Opportunities in this Field:
  17. 17. So How Did I End Up Here?
  18. 18. 3 Things I Wish I Knew in College
  19. 19. 3 Things I Wish They Told Me… <ul><li>“ What Do You Want to Be When You Grow Up?” </li></ul>DON’T ANSWER.
  20. 20. 3 Things I Wish They Told Me… <ul><li>Relationships are More Important Than Classes. </li></ul>
  21. 21. 3 Things I Wish They Told Me… <ul><li>Question Everything. </li></ul>
  22. 22. Some Recommended Resources <ul><li>Search Engine Land </li></ul><ul><li>SEOMoz </li></ul><ul><li>Mashable </li></ul><ul><li>Tech Crunch </li></ul><ul><li>Web Designer Depot </li></ul><ul><li>Smashing Magazine </li></ul><ul><li>Social Media Examiner </li></ul><ul><li>Web Analytics Blog </li></ul><ul><li>The Loud Few Blog </li></ul>