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The Social and Digital Trends
You Need To Know
Hello 👋
💻 @ContentCal_io
💻 @ContentCal_io
Let’s start with the trends.
💻 @ContentCal_io
💻 @ContentCal_io
💻 @ContentCal_io
The fastest growing
💻 @ContentCal_io
💻 @ContentCal_io
💻 @ContentCal_io
Consumption behaviours are
changing
💻 @ContentCal_io
💻 @ContentCal_io
Facebook and Instagram saw massive spikes in
livestreams—50% and 70%, respectively

A dive into platform specific
consumption shifts.
💻 @ContentCal_io 🤓 @Andy_R_Lambert 👩 @LuanWise
💻 @ContentCal_io
💻 @ContentCal_io
💻 @ContentCal_io
💻 @ContentCal_io
💻 @ContentCal_io
Instagram Platform Overlap
💻 @ContentCal_io 🤓 @Andy_R_Lambert
Source: Global Web Index
💻 @ContentCal_io
💻 @ContentCal_io
💻 @ContentCal_io
LinkedIn Platform Overlap
💻 @ContentCal_io 🤓 @Andy_R_Lambert
Source: Global Web Index
💻 @ContentCal_io
💻 @ContentCal_io
💻 @ContentCal_io
💻 @ContentCal_io
💻 @ContentCal_io
💻 @ContentCal_io
TikTok downloads double other
apps.
Source: Sensor Tower
💻 @ContentCal_io
TikTok is winning the war for
attention
💻 @ContentCal_io
TikTok user growth
💻 @ContentCal_io
What are latest features that we
need to know about?
💻 @ContentCal_io
Twitter Audio Spaces
💻 @ContentCal_io
Instagram Reels
💻 @ContentCal_io
💻 @ContentCal_io
Instagram reveals how the
discovery of Reels content works.
3 minute TikToks
💻 @ContentCal_io
Newsletters on Twitter, LinkedIn
and Facebook
💻 @ContentCal_io
Takeaways
💻 @ContentCal_io 🤓 @Andy_R_Lambert
👪 Social media platforms are growing across the board and demographics are
becoming more balanced.

📈 TikTok’s growth shows no sign of slowing.

🎤 Usage of Live-streaming will continue to grow as a way to drive engagement
Takeaways
💻 @ContentCal_io 🤓 @Andy_R_Lambert
👩🔬 Testing new features always holds the potential of additional reach

👪 The future of social will be driven by creators and smaller niche orientated communities

🤔 As organisations, we need to challenge our beliefs, the landscape changes rapidly
See you next time 👋
💻 @ContentCal_io 🤓 @Andy_R_Lambert
Get your content plan ready for 2022: https://my.demio.com/ref/
XVzFnPlu1JxqlUl3 

Connect with me on LinkedIn: Andy Lambert

Get in touch: andy@contentcal.co

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The Social Media and Digital Trends You Need to Know in 2022 - Andy Lambert