Build Your Marketing Plan Part 4 - Customer Experience Map
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This is part 4 of the Build Your Marketing Plan series. In this installment you will learn how to design a remarkable customer experience with "magic spots." You will need our free Customer Experience Map worksheet, found on The Marketing Spot blog: themarketingspot.blogspot.com. You will also find the complete series there in the July 2008 archives.
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Build Your Marketing Plan Part 4 - Customer Experience Map
- 6. +
- 11. Preconception
- 12. Introduction
- 13. Interaction Flickr photo by ralphbijker
- 14. Purchase
- 15. Adoption / Expansion / Referral
- 20. “ This planet is not Sameville! We came here for the contrast.” Lynn Grabhorn - Author Flickr photo by sub_lime79
Editor's Notes
- Welcome to the Build your Marketing Plan series of slidecasts from The Marketing spot. My name is Jay Ehret, my company is The Marketing Spot, and I also author The Marketing Spot blog. This is week 2 of the series, part 4, the Customer Experience Map. The entire series, including articles and worksheet downloads can be found on The Marketing Spot blog in July 2008. Much of the material you are watching is part of my one-day DIY Marketing for Small Businesses workshop. You can get more details of the workshop on my website, themarketingspot.com