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Olympia technology for marketing pdf

These are the slide from my presentation at Ad:tech London on Sept 25th, 2019

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Olympia technology for marketing pdf

  1. 1. Mythbusting! What if everything said about digital transformation was wrong? A way to think about new possibilities… now. Tom Goodwin
  2. 2. If tech is so exciting, then why doesn’t the world show it?
  3. 3. I’m here to try to get us excited.
  4. 4. 1) Hello 2) Mid Digital Age 3) Myth-busting 4) Digital Transformation 5) Inspiration 42mins
  5. 5. Post Digital
  6. 6. 1) Hello 2) Mid Digital Age 3) Myth-busting 4) Digital Transformation 5) Inspiration
  7. 7. Pre-Digital Age
  8. 8. Post Digital AgeChoice / Duplication
  9. 9. Post Digital AgeOld Foundations
  10. 10. Regulation Chaos
  11. 11. Regulation Chaos
  12. 12. Oddly distributed.
  13. 13. Societal confusion
  14. 14. Dumb behavior
  15. 15. 1) Hello 2) Mid Digital Age 3) Myth-busting 4) Digital Transformation 5) Inspiration
  16. 16. 1) People want conversations with brands
  17. 17. Empathy is vital. It’s not cynicism, it’s a real design constraint.
  18. 18. 2) Brands are dying
  19. 19. Movie Brands more important than ever
  20. 20. “Musician Brands" more important than ever
  21. 21. Scott Galloway. 47 “Businesses have mistaken choice as a good thing. Consumers want less choice, but more confidence in them”
  22. 22. 48 Brands are more valuable than ever
  23. 23. 3) Shorter attention spans
  24. 24. 4) Millennials / People are hard to reach.
  25. 25. The mystery of the world’s uncontacted tribes
  26. 26. 5) NPS / Likes / CTR’s matter (a lot)
  27. 27. Correlation is less than 1% Nielson Brand Effect meta-analysis of 478 online global campaigns that ran between Oct 2014 and April 2015.
  28. 28. NPS doesn’t say why
  29. 29. 1) Hello 2) Mid Digital Age 3) Myth-busting 4) Digital Transformation 5) Inspiration
  30. 30. We’ve largely modernized what we’ve done before.
  31. 31. Coupons
  32. 32. Tickets
  33. 33. Cheques
  34. 34. Schools
  35. 35. Commerce
  36. 36. Commerce
  37. 37. TV
  38. 38. Video
  39. 39. Social
  40. 40. Products
  41. 41. Digital Transformation is to rethink what we make based on new tech, behaviors
  42. 42. How would you do payments today?
  43. 43. How would you do video today?
  44. 44. How would you do busy/lazy people Commerce?
  45. 45. How would you make/place/buy advertising? ?
  46. 46. What does marketing become? What new things can we make? ?What new ways of making money? What new ways of helping each other? What new ways of helping the planet?
  47. 47. 1) Hello 2) Mid Digital Age 3) Myth-busting 4) Digital Transformation 5) Inspiration
  48. 48. It’s not the internet, it’s the modern world
  49. 49. Can’t we use data to serve people, not ourselves?
  50. 50. Think helping not personalization
  51. 51. What can we do now without 5G? Or AI or Blockchain or Quantum Computing or whatever ……
  52. 52. This is the work of Gleb Kuznetsov. (Who I don’t know)
  53. 53. This is the work of Gleb Kuznetsov. (Who I don’t know)
  54. 54. Know about Technology. Obsess about people.
  55. 55. Make everything easy
  56. 56. What new screens are appearing? What do they make possible?
  57. 57. What new products and services can you create for this age? 
 What new business models?
  58. 58. Our foundations were not build for this blurred age
  59. 59. What was hard ,expensive and slow is now often easy , cheap and fast?
  60. 60. A great time to rebuild A great time to build
  61. 61. A great time to think A great time to rethink
  62. 62. A great time to do all of our jobs. And live all of our lives
  63. 63. Thank you

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