This document discusses how a social media monitoring and engagement system called SocialConnX SmartEngagement System can help gaming businesses maximize their social media efforts. It monitors over 150 million blogs and forums, 25,000 websites, and social networks to track mentions of a brand. The system then engages customers on these channels to increase revenues, traffic, retention and reactivation of players. It also helps build a brand's following and reputation through targeted campaigns. Contact details are provided to learn more about creating a successful social media program with SocialConnX.

1. presents
Social Media for
Your Gaming Business
Monitoring, Engaging and Monetizing Customers
Retention & Reactivation Program

2. Nearly
1 in every 5 minutes
spent online is now
spent on social networking sites
Do you have a real social media strategy?
Does it produce results?
The Benefits of
Social Media
Marketing
(SME 2012)

3. Do you know how many times a gaming
operator can be mentioned in social media
channels over 30 days?
This operator has been mentioned 15,658 times in the past 30 days
across various social media channels.
(Actual operator data gathered from our social media monitoring dashboard)

4. Where is the discussion about this operator taking
place?
When you know where your audience is talking, it becomes much easier
to create a strategy to engage them and build a successful retention and
reactivation program.

5. Do you know how many people are talking
positively or negatively about your brand? For this
operator, 29.4% of the posts are negative.
This chart represents the sentiment for all comments regarding this
operator across social media for a 30 day period. How are you managing
your negative comments? How are you incentivizing the positive
comments?

6. Now we know how many positive and negative
comments have been made but exactly which
channels are they coming from?
When we know the channels that are being used to comment, we are
better positioned to focus our efforts on those that can generate the
highest ROI, and spend less time on those that are less relevant.

7. More specifically, what regions are these posts
coming from?
Knowing the geographic source of the negative comments, or even the
positive comments, helps us to develop a geo-specific social media
strategy.
(Note: individuals that do not specify a location will default to US where the channel is US based i.e. Twitter or Facebook)

8. When is the conversation about this operator
taking place?
Knowing when the conversation is taking place across all social media
helps us understand when chatter is active, at what points to create time
sensitive promotions, and know when to commit resources to our social
media engagement

9. More specifically, when is the conversation taking
place across a particular social media channel
such as Twitter?
Knowing the specifics surrounding the exact times chatter is occurring
through a specific social media channel further helps us create and
execute our engagement, retention and reactivation strategy

10. The Business Challenge
Click here for the next

11. What is the SocialConnX
SmartEngagement SystemTM
• We custom-design a campaign
around the players you want to
reach
• Our engagement API “listens” to all
publicly available information on
Facebook, Twitter, blogs, chats,
forums, YouTube, Flickr, Pinterest,
micro sites and millions of other
social media websites and posts
• We pull in the data when people talk
about your brand, your business,
your industry or any related terms
and phrases that you want to
monitor
• We target and filter so that we find
the players you want to reach
• We engage them through
captivating online posts,
discussions, offers, direct messages
and other methods with our
SmartPostTM System
• We drive players to your site, build
Are you making money with social media?
You should be... brand reputation, retain and
reactivate players

12. What can the SocialConnX
SmartEngagement SystemTM do for • Increase revenues
• Increase traffic
Your Gaming Company? • Increase visitors
• Retain players
• Manage customer service
• Resolve customer issues
• Reactivate players
• Find new revenue streams
• Build your following
• Enhance your brand
• Reach new customers
• Build your social
community
• Target / expand markets
• Manage social identity
• Monitor your competition
• Monitor industry chatter
Click here for the next

13. • Blogs (over 150 million)
• Blog aggregators
• Message Boards, Review Sites and
What channels does the Forums (over 25,000)
• Videos (we search title, tag and
SocialConnX SmartEngagement description) - over 450 sites monitored
• Flikr (we search title, tag and
SystemTM Monitor as Part of Your description)
• Mainstream Media (over 25,000 sites
Social Media Program? •
monitored)
Micromedia (Twitter, Friendfeed)
• Voting / Bookmarking sites (Delicious,
Digg, Reddit, Facebook likes)
• Facebook Discussion Groups
• LinkedIn Answers
• Google Buzz
Our Social Media strategy is built
around the audience generated
from the search results in these
channels
Click here for the next

14. How Do We Do It?
How does the SocialConnX SmartEngagement SystemTM drive customers and
revenues to your gaming business?
We work with you and establish the
goals of your social media program
Establish Goals We listen to what's being said about your
business, your brand, your industry and
your competition in the social world
We identify and choose the social Listen
channels where players are talking
We engage them with our
Choose SmartEngagement SystemTM and drive
Channels new players to your business while
retaining and reactivating existing players
We analyze and optimize results Engage &
Monetize, Retain
and build new programs designed and Reactivate
to address player needs
Analyze & Optimize Click here for the next

15. Reputation Management
What is Your Brand Worth?
How does SocialConnX protect your brand image
online?
• Obscure personal information from search results
• Prevent negative posts, comments, blogs, articles and forums from ranking for your targeted
keywords
• Control search engine results for your targeted keywords
• Inoculate against and suppress defamatory posts
• Monitor for potential attacks on social media channels and search engines like Google, Yahoo and
Bing
• Optimize Google Auto complete results
• Build positive, authoritative content
The foundation of Online Reputation Management is found in content control. Beyond
simply suppressing negative content, the creation of unique, authoritative information will
differentiate your business from the competition, but more importantly, will position you
organically at the top of searches. The ability to control online information will be the
cornerstone for virtually every 21st century business.
Click here for the next

16. To find out how SocialConnX can create a highly
successful social media program designed to acquire,
convert, retain and reactivate your players, please
contact us today
Stephen Padveen
Certified Inbound Marketer
SocialConnX
steve@socialconnx.com
Office: (800) 607-4550
Direct: (302) 525-8209
Social Media for
Your Gaming Business
Monitoring, Engaging and Monetizing Customers
Retention & Reactivation Program