2. Strategy + Artistry
2

3. THE ONE CENTRE
Credentials
Introduction
October 2014
3

4. Welcome.
The One Centre
71 York St, Sydney
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5. © 2014 The One Centre Group
Welcome.
Welcome to The One Centre.
A multidisciplinary brand agency
uniting visionary strategic thinking
with cutting-edge creativity.
!
Strategy + Artistry
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6. © 2014 The One Centre Group
Contents
1. ABOUT 08
2. CENTRE 24
3. TEAM 27
4. CLIENTS 31
5. WORK 32
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7. © 2014 The One Centre Group
About us.
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8. © 2014 The One Centre Group
Section 1.
ABOUT US
It all begins at one.
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9. About us.
Watch About Us
https://vimeo.com/104680108
!9

10. © 2014 The One Centre Group
About us.
For nearly two decades we’ve
helped world leading brands
break new ground in the way they
come to life and connect.
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11. About us.
Specialising in positioning and integrated branding, our unique
structure unites a core team of strategists and concept creators
with a global network of specialist creative artists.
The goal? To create truly innovative ideas which transcend media
and elevate brands into the world of arts, culture and entertainment. Strategy + Artistry
!11 © 2014 The One Centre Group

12. What be believe.
Do something incredible.
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13. © 20124 The One Centre Group
What we believe.
Do something
incredible.
We live in a creative
economy. Brands compete
with all forms of culture and
entertainment for audience
time and affection.
To succeed brands need to
embody big ideas in their
positioning not just
execution.
Brands need to create
powerful central ideas that
inspire, engage and motivate
people, linking their
commercial opportunity to a
consumer cause and culture.
Brands need to bring these
ideas to life innovatively in
everything they do, across
every touchpoint, with
multiple, integrated and
surprising expressions.
Ultimately people seek
significance and emotional
connection.
Brands that stand for
something bigger, and bring
this to life in incredible ways,
light up the world. They
become powerful cultural
and commercial forces.
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14. © 2014 The One Centre Group
What we believe.
In a creative economy, we give
brands powerful positioning ideas
and elevate them into the world of
arts, culture and entertainment.
!
Strategy + Artistry
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15. What we do.
Positioning and
integrated branding.
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16. © 20124 The One Centre Group
What we do.
Positioning and
integrated branding.
We develop brand positioning
and bring it to life
innovatively through all
types of brand building
activity.
Our ideas transcend media,
often involving multiple types
of branding activity, and
expressing and integrating
across multiple brand
touchpoints.
!
!
!
!
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01 Brand Identity
02 Brand Advertising
03 Branded Content
04 Branded Environments
05 Brand Experiences
06 Branded Products
07 Brand Platforms
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17. How we work.
Strategy + Artistry.
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18. © 20124 The One Centre Group
What we do.
Strategy + Artistry.
To create truly innovative
ideas we developed a
uniquely flexible structure.
The One Centre model unites
a core team of strategists
and concept creators with a
network of specialist creative
artists from beyond the world
of conventional marketing.
Generating the strategy and
big idea, we design and
direct a unique creative team
to deliver each project,
united under the umbrella of
our leading multidisciplinary
management expertise.
Nine Genres. One Centre.
The One Centre's creative
artists network features
independent creative and
production specialists from
nine genres:
01 Art Design
02 Digital Arts Technology
03 Writing for Screen Print
04 Performing Arts
05 Video Photography
06 Architecture Design
07 Industrial Design
08 Music
09 Fashion
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19. Where we work.
Worldwide.
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20. © 20124 The One Centre Group
Where we work.
Worldwide.
Based in Sydney, we work
worldwide on local and
global brand initiatives.
Our experience spans most
industries. Our platforms are
designed to scale and
translate across countries
and cultures.
We work fluently in Asian and
European languages.
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21. Our vision.
Centre for branding
innovation.
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22. © 20124 The One Centre Group
Our vision.
Centre for branding
innovation.
Our vision is to create one of
the world’s great branding
innovation companies.
A place brands come to
invent the future.
In one centre, clients have
one-stop access to a team
of visionary strategic thinkers
and a global network of
specialist creative artists
from every genre.
Working anywhere, The One
Centre provides leading
brands an agile, artistically
focussed alternative to the
big branding conglomerates.
One high-calibre team
purposed to bring brands to
life with strategy and artistry:
to do something incredible.
Strategy + Artistry
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23. © 20124 The One Centre Group
Resources.
BROCHURE WEBSITE
NEWSLETTER
PUBLICATION
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24. © 2014 The One Centre Group
Section 2.
CENTRE
Where strategy meets artistry.
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25. Centre.
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26. © 2012 The One Centre Group
Centre.
71 YORK ST, SYDNEY WORKSPACE WORKSHOPS
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27. © 2014 The One Centre Group
Section 3.
TEAM
Our leadership team.
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28. © 2014 The One Centre Group
Leadership.
JOHN FORD
Founder CEO
The One Centre
“Above all we are a
place of vision.
Where brands come
to invent the future.”
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29. © 2012 The One Centre Group
A strategic specialist with 20 years
experience in multidisciplinary
creative company leadership. John
trained as a brand strategist at DDB
and was appointed Head of
Planning and Partner at leading
creative networks Batey and TBWA
while in his twenties. In 1999, John
founded The One Centre, working
with local and global brands on
marketing innovation projects.
John has been named one of
AdNews 40 under 40 ‘rising stars in
marketing’, was Founding Chairman
of the APG and currently serves on
the board of AIMIA, Australia’s peak
digital industry body.
LinkedIn: johnnyford
A client services, project
management and production
supervision specialist with 15 years
advertising agency experience
building integrated
communications campaigns and
strategic brand development. Katie
started her career at OgilvyOne and
has worked for leading creative and
integrated advertising agencies in
Australia and the UK including MC
Saatchi, WWAV Rapp Collins, BDS
Beechwood and BWM, where she
also served on the board.
!
LinkedIn: katiemolloy
A personal assistant and project
manager with 3 years experience,
Danica provides support to the
Leadership Team and key projects.
Prior to joining The One Centre,
Danica worked with the University
of Western Australia and Yamatji
Marlpa Aboriginal Corporation. She
is a First Class Honours Graduate in
European Studies, with bachelor
degrees both in European Studies
and Mass Communications.
!
Linked In: danicajenkins
Danielle is editor of The One
Centre’s online publication,
Branded Arts Review. A writer and
communications specialist with
12 years experience in the
advertising and marketing industry.
As a marketing journalist Danielle
has worked for leading trade titles
in Australia and the UK including
AdNews, Campaign, New Media Age
and Revolution. She has extensive
experience of publishing both in
print media and online, as well as
creating social media and digital
content strategies, content
marketing and brand publishing.
!
Linked In: daniellelong1
A CFO with 18 years experience in
corporate financial management.
Richard has previously served as a
Partner at leading boutique
chartered accounting practice and
as Director/CFO of a large public
unlisted subsidiary of German
company owning 55% of Leighton
Holdings. He is joint CFO/CEO of The
Adcock Group, a private family
investment company and CFO of
The One Centre. Richard is a
member of the Institute of
Chartered Accountants.
!
LinkedIn: richardcansick
Core team.
John Ford. FOUNDER CEO Katie Molloy. COO Richard Cansick. CFO Danica Jenkins. TEAM ASSISTANT Danielle Long. CONTENT EDITOR
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30. © 2014 The One Centre Group
Section 4.
CLIENTS
World leading brands.
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Clients.
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32. © 2014 The One Centre Group
Section 5.
WORK
Showcase of multidisciplinary brand projects.
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33. Work.
Watch our Showreel
https://vimeo.com/104477363
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34. © 2014 The One Centre Group
Work.
From building concept stores for McDonald’s, to visioning
fashion meccas for Nakheel, from shooting documentaries
for GE, to creating global entertainment platforms for Audi,
from rebranding Tiger Beer in 50 markets, to reinventing
American Express airport experience worldwide, from
films to music to live events, from digital platforms and
publications to branded products and fashion, from pop-up
shops and public art installations to TV shows and
mobile exhibitions, it all begins at one.
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35. !35 © 2012 The One Centre Group

36. Work.
Two Words
for Tomorrow
Transmedia Brand Campaign

37. GOVERNMENT
LEADERSHIP
21%
AUSTRALIAN
LIFESTYLE
4%
STRONG
ECONOMY
8%
© 2012 The One Centre Group
IMMIGRATION
POLICY
3%
TAXATION
POLICY
4%
POPULATION
GROWTH
2%
QUALITY
EDUCATION
3%
CULTURAL
HARMONY
4%
CLEAN
ENVIRONMENT
12 %
QUALITY
HEALTHCARE
4%
Two Words
For Tomorrow
AUSTRALIA’S
BIGGEST
CHALLENGES
2012
TOP 10 THEMES
1
2
3
4
5
6
7
8
9
10
GOVERNMENT LEADERSHIP
CLEAN ENVIRONMENT
STRONG ECONOMY
AUSTRALIAN LIFESTYLE
TAXATION POLICY
CULTURAL HARMONY
QUALITY HEALTHCARE
IMMIGRATION POLICY
QUALITY EDUCATION
POPULATION GROWTH
To find out more and interact
with the data please visit:
twowordsfortomorrow.com.au
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38. © 2013 The One Centre Group
Contact
Name.
Title
Email. X
Mobile. X
Telephone. X
Skype. X
Watch case study
https://vimeo.com/52121562
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39. Work.
!39 GE At Work
Brand Experience

40. !44ð00 © 2012 The One Centre Group

41. © 2013 The One Centre Group
Contact
Name.
Title
Email. X
Mobile. X
Telephone. X
Skype. X
Watch case study
https://vimeo.com/51414439
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42. Work.
Tiger Beer
Positioning Integrated Branding
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43. © 2012 The One Centre Group
Wordmark
• refined serif - contemporary classic
Shift
Blunt Precise
Blocky Sleek
Conceptual Principles - Icon Wordmark
Brand Shifts from
Tiger Workshop, Nov 04 Tiger Project Senso - Presentation
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44. Work.
F1 Concept Store
Brand Environments
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45. Creativity.
F1 Concept Store

46. !46 © 2012 The One Centre Group

47. Work.
Audi TT Movement
Brand Platform
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48. !48 © 2012 The One Centre Group

49. Watch case study
https://vimeo.com/42956964
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50. Work.
Brand Terminal
Brand Platform
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51. !51 © 2012 The One Centre Group

52. Watch case study
https://vimeo.com/42909518
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53. Work.
8 Carrara Rd
Brand Campaign
!
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54. !54 © 2012 The One Centre Group

55. Watch case study
https://vimeo.com/85976398
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56. Work.
Fly Murcielago
Branded Content
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57. !57 © 2012 The One Centre Group

58. Work.
Watch case study
https://vimeo.com/92685415
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59. © 2014 The One Centre Group
Section 6.
CONTACT
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60. © 2014 The One Centre Group
Contact.
John Ford
Founder CEO
Email. john.ford@theonecentre.com
Mobile. +614 1771 4637
Telephone. +612 8096 9700
LinkedIn. johnnyford
Twitter. @johnfordinc
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61. !61

62. © 20124 The One Centre Group
Live projects.
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C3 † Compassion
‘Family’
GE Healthcare
‘Twin Miracles’
Hamptons House
‘The United Unexpected’
Majans
‘The Magic’s in the Mix’