7. 6 INSTAGRAM
7 PINTEREST
8 FOURSQUARE
9 CHATROOM
10 DRUPAL, OWN COMMUNITY SITE
8. 1 3 5
Strengthen SEO CRM
Your Brand
2 4 6
Value-Add for Money Competitive
Your Target Peer Pressure
Group/Users
9. Internally Externally
• Survey Employee • Social Audit
Groups • Communication
• Email Usage Reporting
Reports • Applicant Fall-Off
• Avg # of Meetings • Days-to-Fill
• Cost Analysis
10.
11. • Increased Acceptance of SaaS & Cloud Technology
Technology • Frustrations w/ current systems limitations & underutilization
Changed
• Remote Workforces
• Leadership Style Shift from “Management” to Engagement
Organizations • “Meeting Overload” Avg 13 phone, web & in-person meetings/wk
Evolved
• Employee Mentality shift in from “Company Man” to “Individualism”
(What’s In It For Me?)
“Workers” • Mobile Workers need info & to connect the way they do personally to
Evolved get work done.
12. • Increased Acceptance of Saas, Cloud, & Mobile
Tech
Technology
Changed • Societal Adoption of Business Presence in Social
• Increased focus on “Talent Attraction” & Recruitment Marketing
Organizations • Increased involvement in employee referrals & internal mobility
Evolved
• Tightening job market for both candidates & employers
Result?
“Peer
• “Keeping Up With the Joneses”
Pressure”
13. Fostering Capturing
Streamlining
Employee Institutional
Communication
Collaboration Knowledge
Connecting
Digitizing
Systems &
Processes
Disparate Data
14.
15.
16. • Clearly Identify Benefits for both the business & the community
members
Objectives
• Operational: Who will own & maintain the community?
• Tech: What systems will the community need to interact?
Implications
• Develop a roadmap that prioritizes desired features & functionality for
Features/Fun both business & community members
ctions
17. • Select a platform that meets needs of the
Platform strategy and features/function roadmap
• What defines success? How & Who will
Metrics measure?
• Develop an implementation plan for activation
Execute & adoption plan for long-term success
20. Your first option is to build a community from scratch. This is going
to take a higher commitment of time & money.
1
Second option is to join/use an exisiting community to share your
message.
2
Third option is to use an existing platform to create a micro-site or
channel to cultivate your own community.
3
21. FB T
MOST USED SOCIAL 100 MILLION ACTIVE
1 NETWORKING SITE 1 USERS
Over 50% Log In Daily 65 Million Users Log in
2 2 daily
30 BILLION Pieces of Over 192,185 Tweets
3 Content Monthly 3 PER SECOND
EASILY ACCESSIBLE - EASILY ACCESSIBLE -
4 Diverse Device Use 4 Devices & Hashtagged
28. KEEP IN MIND TO:
1 USE THE SOCIAL STRAT PLAN YOU CREATED DURING BUILDING PHASE
Have 30 PIECES of VARIED Content Before You Launch 2
3 Start Small. Grow. Evolve.
Learn As You Go. 4
5 Ask For Feedback.
Have. Patience. 6
31. AGENDA
1 WELCOME NEW MEMBERS
2 BE PRESENT YOURSELF
NEW CONTENT
3
4 QUALITY CONTROL & GUARDING BEHAVIOR
REWARDS & RECOGNITION
5
32.
33. MAINTAINING THE COMMUNITY
3
MOVING FROM
COMMENTATOR TO CREATOR
2
MOVING FROM LURKER TO
1 PARTICIPANT
MOVING FROM STRANGER TO LURKER
34. I AM...
BrandedStrategies.Com To Follow:
WorkBrand
PRSCamp
TalentNet
TChat
TheOneCrystal.com SHRM
Notes de l'éditeur
Definition: It’s a virtual place where people with similar charateristics gather on a regular basis. AKA: Social Community, Talent CommunityDefining Characteristics: Common Interests, 360 Conversation; Consistent Interaction
Tech Changed: Bloated email systems with small storage limitations, firewalls, and other IT barriers like flat intranet networks that impede communication.
Tech Changed: Bloated email systems with small storage limitations, firewalls, and other IT barriers like flat intranet networks that impede communication.
Tech: Aggregating key information in one place is critical component to community success
Tech: Aggregating key information in one place is critical component to community success
