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18. Audience
Leverage your existing social media channels.
Post your Snapchat username and Snapcode
Have social media influencers post your Snapchat
Account
Influencers can borrow your account for a day and
create content on it and bring over their followers
Google “Snapchat Influencer” or niche bloggers
21. Audience
Create Instagram and Facebook ads targeting
Snapchat users with your Snapcode as the picture to
tell people to add you.
Use engagement ads and people will screen capture
and add you later.
Target the right audience that likes Snapchat and
niche publications.
22. Audience
Join an Add Party
pull up your account screen.
Select Add Friends
Select Add Nearby
23.
24. Snapchat Emoji Meanings in Friend List
Yellow Heart - best friends, chat the most
Red heart - best friends for 2 weeks
Baby head - just became friends
26. Content
Fun/Funny Posts, Creative, Inspirational,
Entertaining, Interactive or Educational
Have employees make fun looking posts
Show cool company culture
Write some captions or hashtags on post pics
27. Content
Be authentic on Snapchat, not just promotional
Vary types of content and keep it updated
Behind the scenes content
Celebrity snaps/interviews
28. Content
Tell people to screenshot a snap to use as a
wallpaper
Snap one of multiple choices and you can see how
many people screenshot a specific choice
Screeshot people are in a green font
33. Storytelling Content
Tell stories up to 10 seconds long Videos adding up
to 2-3 minutes. (10 snaps)
Content can be re used on Twitter or Facebook, etc.
Beginning Middle and End to Story (Walk to Event,
Watching Celebrity, End of Day)
Tap for Stop Motion Animation
34. Storytelling Content
Delete posts not congruent with rest of story
Delete your last story so people don’t see half a story
Storyboard (especially if working with sponsor)
NOT food or selfies or first person event shots of
parties or random shots
Tease people for the story that is coming on your other
social media platforms
35. Content
Add music to snap videos by playing Music while
recording (Spotify, Soundcloud, etc.)
spectacles to show perspective.
Users can Turn video playback vertical to see hidden
stickers or commentary
Have different content on IG stories than Snapchat
38. Call-to-Action
24 hour sale
Promo code for Snapchat discount (measure ROI)
along with Number of Views for post and cost of post
Snapback, Screenshot, Message me, Goto, Share
this
Have a promo URL to a opt in for lead capture
App downloads with bit.ly link to download
39. Analysis
Swipe Down
To exit the screen, they can swipe up on your story
and you will know your audience exited at that point
to see if your audience was interested
41. Tracking
Completion rate
Fall out/bounce rate
see at what point they drop out to change content
story completion rate (typical stories under 10 snaps)
How many used and seen the geofilter
44. Engage
Chat
Ask questions
have them post it on other platforms like Twitter and
Instagram with a special Hashtag
Have people join in on a Contest
Have a fun conversation for your audience to join in
50. Geofilters
Buying Geofilters/Lenses can build your brand
Reach local users
Promote your tradeshow booth
Use for community events
Event based targeting
Buy a geofilter at your competitor’s location to steal their audience
Geofilters are overlays with writing or stickers that people can place over their
snaps
pepperfilters.com
51.
52. Work with Influencers
Find micro or macro influencers that genuinely love
products within your niche
Get Press coverage by reaching out to
reporters/journalists
Have promotional snaps fit the storyline/be congruent
Include comment backs and shares in contract with
influencers (engagement)
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