lifestyle planning

1. Inception pack vol 1: Cocaine Cool™
© 2007
The Planning Lab

3. Introduction
This Inception Pack for that one friend that is too old to be single, afraid to
commit, get babies and end up with one foot in a Volvo and the other foot in the
grave.
But there is hope.
On the following fifteen or so pages The Planning Lab presents the concept
Cocaine Cool™, stuff one can do to reverse the inevitable. And no, it doesn’t
involve consuming drugs.
Feel free to forward this to whoever needs it.
The Planning Lab Inception pack vol. 1

4. The undisputed rule of ageing
Coolness factor
Age
The Planning Lab Inception pack vol. 1

5. The maturity traps of today’s urban burgeois
consumer...
A sporty yet roomy car
Children A real job
Affinity for fine living DIY
The Planning Lab Inception pack vol. 1

6. ... is ultimately about being practical!
Passing on genes Income Transportation
Eating Shelter
The Planning Lab Inception pack vol. 1

7. ... so there is an inverse relationship between
coolness and being practical
Coolness factor
“Dystopia vs Utopia”
Cocaine Coop Forum*
Practical
factor
* Swedish equivalent to Sainsburys
The Planning Lab Inception pack vol. 1

8. The Concept of Cocaine Cool™ and its paradoxical attributes
The Planning Lab Inception pack vol. 1

9. Cocaine Cool™ is being reliable yet unreliable
The Planning Lab Inception pack vol. 1

10. Cocaine Cool™ is being present yet absent
The Planning Lab Inception pack vol. 1

11. Cocaine Cool™ is being innocent yet guilty
The Planning Lab Inception pack vol. 1

12. Cocaine Cool™ is being clean yet dirty
The Planning Lab Inception pack vol. 1

13. Cocaine Cool™: getting there
The Planning Lab Inception pack vol. 1

14. OUI!
Lifestyle choices that build the Cocaine Cool™ image
Walking endlessly
at night because of Exotic pets Hiring a latin Wrinkled bills
insomnia maid
Taxi Being unreachable Grade B vintage Jaguar
Mugshot
The Planning Lab Inception pack vol. 1

15. Lifestyle choices that erode the Cocaine Cool™ image
Washing A filled
Suburbia Debit card A balanced diet
machine refridgerator
Caffe latte Modern Home cinema Winter boots
NON!
babytram system
The Planning Lab Inception pack vol. 1

16. Lifestyle choices that should NOT to be mistaken for Cocaine Cool™
NON!
Not cleaning Wearing
C’est la vie/slackerism
the toilet stupid hats
The Planning Lab Inception pack vol. 1

17. DISCLAIMER: DON’T DO DRUGS & DON’T BE AN IDIOT.
The Planning Lab Inception pack vol. 1

18. The Planning Lab
An inside-in indie planning freak-show project.
web: theplanninglab.typepad.com mail: theplanninglab@gmail.com
The Planning Lab Inception pack vol. 1