Reviews and ratings are helpful, but take it to the next step by serving up personalized content from like-sized reviewers.

1. Relevant Shopping Experiences

2. I needed a few new tops for work so I
popped open the Nordstrom’s web site

4. There are
4,483 tops!

6. Even after “narrowing”
there are still 500 tops

7. Scan 500 tops, pick 1, then

8. Scan 500 tops, pick 1, then
Scan 17 pages of reviews, until...

9. Scan 500 tops, pick 1, then
Scan 17 pages of reviews, until...
We have a winner!

10. This type of review is not uncommon, but it
takes time and effort to find

11. But how will it look on me?
Primary customer concern when shopping for clothes and
beauty products online

12. Hack #1

13. Hack #2
Virtual Dressing Rooms

14. Hack #3
Wardrobe Analyzer

15. Hack #4
Social Shopping

16. Getting Closer

17. Makes sense to
collect specifics
(measurements,
skin tone, etc)
during the first
review

18. Or in a universal source that companies can
access through single sign on or social login

19. Share these data points in the review

20. But more importantly, create a relevant
shopping experience using this data
BEST SHIRTS FOR ME
BEST DRESSES FOR ME

21. But more importantly, create a relevant
shopping experience using this data
BEST SHIRTS FOR ME
I will buy all these shirts
BEST DRESSES FOR ME

22. But more importantly, create a relevant
shopping experience using this data
BEST SHIRTS FOR ME
I will buy all these shirts
BEST DRESSES FOR ME
And some dresses and pants and...

23. Thank You
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