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Emerging Media Seo Concepts

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Emerging Media Seo Concepts

  1. 1. Digital Marketing<br />The Next Steps for Your SEO/SEM <br />AND YOUR WEBSITE<br />Emerging Media Inc.<br />480-444-6301<br />www EmergingMediaInc.com<br />© 2010. Emerging Media, Inc. All Rights Reserved.<br />
  2. 2. Where to Go FROM hERE?<br />
  3. 3. Too Many Choices<br />Boosting Organic Rankings<br />Press Releases<br />Search Engine Optimization<br />Branding<br />Pay Per Click<br />video<br />Linking Strategy<br />podcasting<br />Social Media<br />Banner Campaigns<br />
  4. 4. And Lots of So Called SEO and SEM Experts….<br />Hint: He promises to make you #1 on Google! Now!<br />
  5. 5. Intelligence<br /><ul><li>Competitive research
  6. 6. Long (and then even longer) talks with you & your team
  7. 7. Detailed analysis of all approaches
  8. 8. Careful planning – “Fail to Plan, Plan to Fail”</li></li></ul><li>Integration<br /><ul><li>Using all of Emerging Media’s creative talents and services
  9. 9. Video Ad Design, Production and Website Integration
  10. 10. Email
  11. 11. Graphics
  12. 12. Website Development</li></li></ul><li>Integrity<br /><ul><li>Open about our methods and planning
  13. 13. Measuring and analyzing data, then reporting on results</li></li></ul><li>Outlining your goals<br />Determining barriers and challenges<br />Proposing solutions<br />Taking the Next Steps<br />Plan Summary<br />
  14. 14. Bringing more traffic to the website<br />Qualified traffic: ie: motivated, eager parents & students need text prep<br />Converting those website visitors to paying clients<br />Establishing Needs and Goals<br />
  15. 15. Established competition that already has websites<br />Lack of awareness by community of your business<br />Website not fully and continually optimized(it takes time to attract traffic and Search Engine rankings!)<br />Rough economic climate<br />A smaller marketing budget<br />Barriers to these Goals<br />
  16. 16. <ul><li>Updating and expanding Search Engine Optimized content
  17. 17. Removing any on-site barriers to Search Engines
  18. 18. Establishing a metrics program to measure success
  19. 19. Listings and Links on Important Local Business Directory Sites
  20. 20. Geo-targeted Pay Per Click Campaigns
  21. 21. Blog content creation – and other social media tools</li></ul>Solutions<br />
  22. 22. Why? <br />Search engines love content that is relevant and up to date. The more copy – and the better quality – the better.<br />What? <br /> Expanding the amount of content on your website. The copy will be Search Engine optimized to highlight the keywords that Search Engines are looking for. And: refreshing and updating the HTML tags on your site’s web pages.<br />Solution: Updating and expanding Search Engine Optimized content<br />
  23. 23. Why? <br />Search Engines regularly check your site, so it’s important to keep the site Search Engine-friendly.<br />What? <br />Examining and cleaning any code that is blocking site crawlers. Checking for error pages. Installing a site map, robot.txt files and crosslinks…and a host of other recommendations to make your site spiffy!<br />Solution: Removing any on-site barriers to Search Engines<br />
  24. 24. Why? <br />We need to know if your marketing program is working – and how to improve it. Metrics is the only way to measure the success, and provide ideas on improvements.<br />What? <br />Creating regular, automated reports with Google Analytics that will help you measure how your website is meeting goals – and what needs to be improved. It is vital to help determine how both the paid and non-paid site marketing solutions are working.<br />Solution: Establishing a metrics program to measure success<br />
  25. 25. Why? <br /> Search Engine rankings depend on two items: quality content AND links to your site from reputable other sites.<br />What? <br /> Setting up accounts in free and paid local business directories and listings, including Google, Yahoo, Bing, Yelp, etc.<br />Solution: Listings and Links on Important Local Business Directory Sites<br />
  26. 26. Why? <br /> Geo-target Paid online advertising campaigns to reach the exact audience you want: parents located in the Phoenix area.<br />What? <br />Setting up paid campaigns on Google, Yahoo, Bing!, CitySearch.<br />Solution: Geo-Targeted Paid Campaigns<br />
  27. 27. Why? <br />Search Engines want fresh, up-to-date content on web sites. Social media efforts will also attract more traffic and word-of-mouth referrals.<br />What? <br />Regular, long entries to your blog. <br />Optimizing the blog coding and widgets. <br />Creating a blogger outreach program. <br />Setting up Facebook, Twitter and Buzz accounts to bring attention to your site. <br />Creating optimized press releases. Submitting blog entries to be indexed and bookmarked.<br />Solution: Social Media<br />
  28. 28. What does Success Look Like?<br />Free Organic Search Result<br />Paid Ad<br />Free Business Listing<br />
  29. 29. Timeline<br />
  30. 30. Next Steps<br /><ul><li>Agree on plan of action and timeline
  31. 31. Set up access to the website a
  32. 32. Establish Google Analytics
  33. 33. Establish a weekly meeting time to go over updates and reports.
  34. 34. Make modifications and changes as needed</li>