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Digital Marketing<br />The Next Steps for Your SEO/SEM <br />AND YOUR WEBSITE<br />Emerging Media Inc.<br />480-444-6301<br />www EmergingMediaInc.com<br />© 2010. Emerging Media, Inc. All Rights Reserved.<br />

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Where to Go FROM hERE?<br />

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Too Many Choices<br />Boosting Organic Rankings<br />Press Releases<br />Search Engine Optimization<br />Branding<br />Pay Per Click<br />video<br />Linking Strategy<br />podcasting<br />Social Media<br />Banner Campaigns<br />

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And Lots of So Called SEO and SEM Experts….<br />Hint: He promises to make you #1 on Google! Now!<br />

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Intelligence<br /><ul><li>Competitive research

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Long (and then even longer) talks with you & your team

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Detailed analysis of all approaches

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Careful planning – “Fail to Plan, Plan to Fail”</li></li></ul><li>Integration<br /><ul><li>Using all of Emerging Media’s creative talents and services

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Video Ad Design, Production and Website Integration

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Email

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Graphics

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Website Development</li></li></ul><li>Integrity<br /><ul><li>Open about our methods and planning

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Measuring and analyzing data, then reporting on results</li></li></ul><li>Outlining your goals<br />Determining barriers and challenges<br />Proposing solutions<br />Taking the Next Steps<br />Plan Summary<br />

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Bringing more traffic to the website<br />Qualified traffic: ie: motivated, eager parents & students need text prep<br />Converting those website visitors to paying clients<br />Establishing Needs and Goals<br />

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Established competition that already has websites<br />Lack of awareness by community of your business<br />Website not fully and continually optimized(it takes time to attract traffic and Search Engine rankings!)<br />Rough economic climate<br />A smaller marketing budget<br />Barriers to these Goals<br />

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<ul><li>Updating and expanding Search Engine Optimized content

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Removing any on-site barriers to Search Engines

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Establishing a metrics program to measure success

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Listings and Links on Important Local Business Directory Sites

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Geo-targeted Pay Per Click Campaigns

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Blog content creation – and other social media tools</li></ul>Solutions<br />

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Why? <br />Search engines love content that is relevant and up to date. The more copy – and the better quality – the better.<br />What? <br /> Expanding the amount of content on your website. The copy will be Search Engine optimized to highlight the keywords that Search Engines are looking for. And: refreshing and updating the HTML tags on your site’s web pages.<br />Solution: Updating and expanding Search Engine Optimized content<br />

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Why? <br />Search Engines regularly check your site, so it’s important to keep the site Search Engine-friendly.<br />What? <br />Examining and cleaning any code that is blocking site crawlers. Checking for error pages. Installing a site map, robot.txt files and crosslinks…and a host of other recommendations to make your site spiffy!<br />Solution: Removing any on-site barriers to Search Engines<br />

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Why? <br />We need to know if your marketing program is working – and how to improve it. Metrics is the only way to measure the success, and provide ideas on improvements.<br />What? <br />Creating regular, automated reports with Google Analytics that will help you measure how your website is meeting goals – and what needs to be improved. It is vital to help determine how both the paid and non-paid site marketing solutions are working.<br />Solution: Establishing a metrics program to measure success<br />

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Why? <br /> Search Engine rankings depend on two items: quality content AND links to your site from reputable other sites.<br />What? <br /> Setting up accounts in free and paid local business directories and listings, including Google, Yahoo, Bing, Yelp, etc.<br />Solution: Listings and Links on Important Local Business Directory Sites<br />

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Why? <br /> Geo-target Paid online advertising campaigns to reach the exact audience you want: parents located in the Phoenix area.<br />What? <br />Setting up paid campaigns on Google, Yahoo, Bing!, CitySearch.<br />Solution: Geo-Targeted Paid Campaigns<br />

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Why? <br />Search Engines want fresh, up-to-date content on web sites. Social media efforts will also attract more traffic and word-of-mouth referrals.<br />What? <br />Regular, long entries to your blog. <br />Optimizing the blog coding and widgets. <br />Creating a blogger outreach program. <br />Setting up Facebook, Twitter and Buzz accounts to bring attention to your site. <br />Creating optimized press releases. Submitting blog entries to be indexed and bookmarked.<br />Solution: Social Media<br />

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What does Success Look Like?<br />Free Organic Search Result<br />Paid Ad<br />Free Business Listing<br />

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Timeline<br />

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Next Steps<br /><ul><li>Agree on plan of action and timeline

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Set up access to the website a

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Establish Google Analytics

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Establish a weekly meeting time to go over updates and reports.

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Make modifications and changes as needed</li>