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IDENTICA

BITESIZE
HEALTH ON
THE HORIZON
Bitesize

HEALTH ON THE HORIZON

WHAT’S HAPPENING
IN HEALTH?
IT’S THE BEGINNING OF A NEW
YEAR WHICH MEANS GYMS ARE
OVERCROWDED AND NEW DIETS
ARE PAINFULLY BEDDING IN.
But what will health mean to us all
in 2014? We know that consumers are
increasingly knowledgeable, regarding
their own health and actively taking
preventative measures to manage it.
Identica have highlighted five trends that
will impact many of us as we strive to
monitor and improve our personal health.
© Copyright Identica Limited 2014

2
3

Bitesize

HEALTH ON THE HORIZON

1

NEW
SOBRIETY
© Copyright Identica Limited 2014
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Bitesize

HEALTH ON THE HORIZON

1
NEW SOBRIETY

1

Due to cost and health implications,
alcohol consumption has decreased. But
consumers still enjoy the social aspect of
what drinking offered them.
Concern about unhealthy lifestyles is
the largest driver for sobriety followed
by consumers striving to reduce their
monthly bar bills.

2

1

Non-alcoholic beverages have become
somewhat fashionable as a reaction to
negative social stigmas that surround
‘binge’ drinking.

Dryathlon
A Cancer Research campaign
to stop drinking in January

2

Redemption
Non-alcoholic bar with two
locations across London

3

Beverly Hills 90H20
Bottled mineral water from
the US

3
© Copyright Identica Limited 2014
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Bitesize

HEALTH ON THE HORIZON

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SELF QUANT
© Copyright Identica Limited 2014
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HEALTH ON THE HORIZON

SELF QUANT

2

The digital revolution has tipped almost
every industry on its head and in 2014
we’ll see a continued investment in
personal digital tracking and analysis
technologies. Fitness tracking, digitised
health records and food scrutiny tools are
all rapidly changing the way we live and
the healthcare landscape as we know it.

1

We’ve all seen the rise in popularity of
fitness tracking but expect to see more
detailed fitness data capture in 2014.
1

Ghost Runner
Race against yourself with this
new app for Google Glass

2

2

Walmart Health Kiosk
These kiosks can analyse
blood pressure, eyesight and
give nutritional advice

3

3 Lumafit
Tracks individual exercises while
guiding you through mindfulness and
meditative exercises.

4 Electolux Smart Knife

3

© Copyright Identica Limited 2014

4

A knife that can check levels of
harmful bacteria, pesticides and
nutrients such as sugar, vitamins,
protein and fat in the food it cuts
7

Bitesize

HEALTH ON THE HORIZON

3

FUNCTIONAL FOODS
© Copyright Identica Limited 2014
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Bitesize

HEALTH ON THE HORIZON

3

FUNCTIONAL
FOODS
By infusing food staples with super-foods
and protein-rich ingredients, brands are
creating everyday consumables that pack
a powerful nutritional punch.
2014 is to be a year where health
innovations in the food and beverage
market will reach us all.
1

1

Green Wave Pops
Kale ice lollies let kids get
their vegatable fix

2

Cocotein
Nature’s Best have fused
coconut water and protein

3

Weetabix drink
An on-the-go bottle contains
the same nutrition as one bowl

4 Rude Health Rice drink
A wholegrain brown rice based
drink made with spring water
and sunflower oil

2

3

4
© Copyright Identica Limited 2014
9

Bitesize

HEALTH ON THE HORIZON

4

PREVENTATIVE
HEALTH
© Copyright Identica Limited 2014
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Bitesize

HEALTH ON THE HORIZON

4

PREVENTATIVE
HEALTH
Developments in the preventative health
and wellness category are targeting an
ever-growing consumer base that are
taking ownership of their own health.
We’ll start to see a closer relationship
grow between healthcare and cosmetics
industries in the coming months
and years.

1

1

Pressed Juicery
A cleanse pack aimed to be
drank to complete a detox cycle

2

Anti-ageing drink (zinc) to repair
post-exercise muscle damage

2
3
3
© Copyright Identica Limited 2014

Active Gold Collagen

NHS ‘Couch to 5k’
A downloadable audio running
plan to get the UK in shape
11

Bitesize

HEALTH ON THE HORIZON

5

© Copyright Identica Limited 2014

AGELESS
SOCIETY
12

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HEALTH ON THE HORIZON

5

AGELESS SOCIETY
As life expectancy and the age of retirement
rises, organisations are targeting an older
consumer group with innovative products
and services.
With a market size increase as significant
as this one there will naturally be a boost
in product investment.
The senior market used to be subjected
to brush stroke marketing but expect it
to become far more targeted and
gender specific.

1

1

Sabi Healthcare
Reduces the stigma of taking
pills and vitamins in public

2

The Aid
The cane offers directions and
tracks pulse & blood pressure

3

Amazon 50+ Store
Nutritional supplements,
beauty, travel and personal
care products oriented towards
more mature consumers.

2
3

© Copyright Identica Limited 2014
THANK YOU
FOR YOUR TIME
For further information please contact:
LEAH.WILLIAMS@IDENTICA.COM
+44 (0) 20 3451 9717

© Copyright Identica Limited 2013

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Identica Bitesize 170114 Health on the Horizon

  • 2. Bitesize HEALTH ON THE HORIZON WHAT’S HAPPENING IN HEALTH? IT’S THE BEGINNING OF A NEW YEAR WHICH MEANS GYMS ARE OVERCROWDED AND NEW DIETS ARE PAINFULLY BEDDING IN. But what will health mean to us all in 2014? We know that consumers are increasingly knowledgeable, regarding their own health and actively taking preventative measures to manage it. Identica have highlighted five trends that will impact many of us as we strive to monitor and improve our personal health. © Copyright Identica Limited 2014 2
  • 3. 3 Bitesize HEALTH ON THE HORIZON 1 NEW SOBRIETY © Copyright Identica Limited 2014
  • 4. 4 Bitesize HEALTH ON THE HORIZON 1 NEW SOBRIETY 1 Due to cost and health implications, alcohol consumption has decreased. But consumers still enjoy the social aspect of what drinking offered them. Concern about unhealthy lifestyles is the largest driver for sobriety followed by consumers striving to reduce their monthly bar bills. 2 1 Non-alcoholic beverages have become somewhat fashionable as a reaction to negative social stigmas that surround ‘binge’ drinking. Dryathlon A Cancer Research campaign to stop drinking in January 2 Redemption Non-alcoholic bar with two locations across London 3 Beverly Hills 90H20 Bottled mineral water from the US 3 © Copyright Identica Limited 2014
  • 5. 5 Bitesize HEALTH ON THE HORIZON 2 SELF QUANT © Copyright Identica Limited 2014
  • 6. 6 Bitesize HEALTH ON THE HORIZON SELF QUANT 2 The digital revolution has tipped almost every industry on its head and in 2014 we’ll see a continued investment in personal digital tracking and analysis technologies. Fitness tracking, digitised health records and food scrutiny tools are all rapidly changing the way we live and the healthcare landscape as we know it. 1 We’ve all seen the rise in popularity of fitness tracking but expect to see more detailed fitness data capture in 2014. 1 Ghost Runner Race against yourself with this new app for Google Glass 2 2 Walmart Health Kiosk These kiosks can analyse blood pressure, eyesight and give nutritional advice 3 3 Lumafit Tracks individual exercises while guiding you through mindfulness and meditative exercises. 4 Electolux Smart Knife 3 © Copyright Identica Limited 2014 4 A knife that can check levels of harmful bacteria, pesticides and nutrients such as sugar, vitamins, protein and fat in the food it cuts
  • 7. 7 Bitesize HEALTH ON THE HORIZON 3 FUNCTIONAL FOODS © Copyright Identica Limited 2014
  • 8. 8 Bitesize HEALTH ON THE HORIZON 3 FUNCTIONAL FOODS By infusing food staples with super-foods and protein-rich ingredients, brands are creating everyday consumables that pack a powerful nutritional punch. 2014 is to be a year where health innovations in the food and beverage market will reach us all. 1 1 Green Wave Pops Kale ice lollies let kids get their vegatable fix 2 Cocotein Nature’s Best have fused coconut water and protein 3 Weetabix drink An on-the-go bottle contains the same nutrition as one bowl 4 Rude Health Rice drink A wholegrain brown rice based drink made with spring water and sunflower oil 2 3 4 © Copyright Identica Limited 2014
  • 9. 9 Bitesize HEALTH ON THE HORIZON 4 PREVENTATIVE HEALTH © Copyright Identica Limited 2014
  • 10. 10 Bitesize HEALTH ON THE HORIZON 4 PREVENTATIVE HEALTH Developments in the preventative health and wellness category are targeting an ever-growing consumer base that are taking ownership of their own health. We’ll start to see a closer relationship grow between healthcare and cosmetics industries in the coming months and years. 1 1 Pressed Juicery A cleanse pack aimed to be drank to complete a detox cycle 2 Anti-ageing drink (zinc) to repair post-exercise muscle damage 2 3 3 © Copyright Identica Limited 2014 Active Gold Collagen NHS ‘Couch to 5k’ A downloadable audio running plan to get the UK in shape
  • 11. 11 Bitesize HEALTH ON THE HORIZON 5 © Copyright Identica Limited 2014 AGELESS SOCIETY
  • 12. 12 Bitesize HEALTH ON THE HORIZON 5 AGELESS SOCIETY As life expectancy and the age of retirement rises, organisations are targeting an older consumer group with innovative products and services. With a market size increase as significant as this one there will naturally be a boost in product investment. The senior market used to be subjected to brush stroke marketing but expect it to become far more targeted and gender specific. 1 1 Sabi Healthcare Reduces the stigma of taking pills and vitamins in public 2 The Aid The cane offers directions and tracks pulse & blood pressure 3 Amazon 50+ Store Nutritional supplements, beauty, travel and personal care products oriented towards more mature consumers. 2 3 © Copyright Identica Limited 2014
  • 13. THANK YOU FOR YOUR TIME For further information please contact: LEAH.WILLIAMS@IDENTICA.COM +44 (0) 20 3451 9717 © Copyright Identica Limited 2013