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ANDREW G . STEEL
Chief Executive Officer
TREEDOM GROUP
andrew.steel@treedom.com
The Green Business Journey:
"A Social Entrepreneurs Perspective"
Business and Entrepreneurship Development in a Challenged Globalized Era
KMITL & AGBA 10th Annual World Congress 2013
June 15-17, Swissotel Le Concorde, Bangkok, Thailand
 Founded in 2006
 2nd largest “legal” Oud
oil production facility in
Thailand
 Aiming to be the
leading manufacturer of
luxury Oud oil in
Southeast Asia
The value of Oud Oil compared with the value of gold:
*Today’s gold price is US $ 1,402.05 per ounce.*(06/6/13)
1 kilogram equal 32.15 ounces.
Gold per kilogram US $ 45,076
Grade A – 1kg Agar Oil (retail) is US $ 32,000+
Arabian Oud – retail price US $73,800/Kg
Oud Oil
Liquid Gold
The most expensive essential oil in the world!
Religious
Cosmetics
Perfumes & Fragrances
Home Fragrances
Medicinal
Oud Tea/Oil: Detoxification, Insomnia, hyper-
activity, disturbed sleep and difficulties in
winding when used in aromatherapy helps treat
anxiety, stress, depression and other nervous system
disorders.
In Chinese traditional medicine agar oil is used to treat
cirrhosis of the liver, kidney problems and lung and
stomach tumors.
*HIV Research underway
Medicinal
Oud Products
Medicinal Elements
 Founded in 2006
 2nd largest “legal” Oud
oil production facility in
Thailand
 Aiming to be the
leading manufacturer of
luxury Oud oil in
Southeast Asia
 Founded in 2006
 2nd largest “legal” Oud
oil production facility in
Thailand
 Aiming to be the
leading manufacturer of
luxury Oud oil in
Southeast Asia
JAEM (M) STEEL A.G: 16th May 1988Govt. Youth Training Scheme (YTS) : £27.50 GBP a week…….. 1,300 THB
Entrepreneur
Can you teach someone to be an
entrepreneur?
 Founded in 2006
 2nd largest “legal” Oud
oil production facility in
Thailand
 Aiming to be the
leading manufacturer of
luxury Oud oil in
Southeast Asia
JAEM (M) STEEL A.G: 16th May 1988
Entrepreneur
Spotting Opportunities …..
Then
Mobile Phones & Calling
Cards
Expat Homes
Now
Dar Al Oud
Regulated Forestry
Investments
 Founded in 2006
 2nd largest “legal” Oud
oil production facility in
Thailand
 Aiming to be the
leading manufacturer of
luxury Oud oil in
Southeast Asia
Human
Capital
Growth
cycles
Cultural
differences
Foreign
countries
Speed
to
Market
Reaction
to Market
Forces
The Apprentice
Theory v Reality …..
 Founded in 2006
 2nd largest “legal” Oud
oil production facility in
Thailand
 Aiming to be the
leading manufacturer of
luxury Oud oil in
Southeast Asia
The Apprentice
Book Smart or Street Smart …..
Teamwork
The Square root of nothing?
The Power of 1
Wealth Dynamics
Creating a team …..
 Founded in 2006
 2nd largest “legal” Oud
oil production facility in
Thailand
 Aiming to be the
leading manufacturer of
luxury Oud oil in
Southeast Asia
Team Work
Together the team works …..
L – Location
U –
Understanding
C –
Connections
K – Knowledge
Luck
Create your own ……..
 Founded in 2006
 2nd largest “legal” Oud
oil production facility in
Thailand
 Aiming to be the
leading manufacturer of
luxury Oud oil in
Southeast Asia
Passion
As well as compassion…..
The PATT Foundation
Saving the planet
One tree at a time…..
Our Focus
Plant a Tree Today (PATT) Foundation works to raise awareness of global
environmental issues, campaign for better environmental practices and take action
against deforestation and climate change by planting trees.
Our work aims to:
o campaign for better environmental practices
o take action against climate change
o implement tree planting projects as well as provide funding for partner planting
projects
o set up school tree nurseries and provide environmental education
o fund community development projects in rural communities centered on tree
planting and reforestation
PATT was founded in 2005 and is a UK Registered Charity and Thai Foundation. PATT has operational
offices in Bangkok, Thailand with representatives in Malaysia, India, Indonesia and Sri Lanka.
2009 winner of the United Nations SEED Award for Entrepreneurship in Sustainable Environmental
and Social Development
Every two seconds, an area the size of a football pitch is cut down…
OUR FORESTS ARE IN DANGER
Our objective:
To put the
TREES back!
The PATT Foundation:
Saving our planet one tree at a time
The reasons why ……
Environmental Education Portal:
Environmental education
Educating our future leaders
An interactive and investigative web-based
educational tool to be used by teachers,
students, and the greater internet community
To promote environmental education and
stewardship in an innovative way.
Collaboration with the University of Hull
Environmental Education Portal:
Video Clip
Educating our future leaders
Click Here
Sustainability:
Our Ethical stance
Don’t do as I say ……..
1. Zero Waste policy
2. Following FSC Principles & Guidelines
3. ISO 9001: 2008 Accreditation – industry 1st
4. Support of our own Charity: Time and Financially
 Founded in 2006
 2nd largest “legal” Oud
oil production facility in
Thailand
 Aiming to be the
leading manufacturer of
luxury Oud oil in
Southeast Asia
Forestry Stewardship Council
Principles & Guidelines
Pioneering in the Agarwood industry
The ten FSC Principles require the forest owner or manager to do the following:
Principle 1: Compliance with laws and FSC Principles – to comply with all
laws, regulations, treaties, conventions and agreements, together with all FSC Principles
and Criteria.
Principle 2: Tenure and use rights and responsibilities – to define, document and legally
establish long-term tenure and use rights.
Principle 3: Indigenous peoples’ rights – to identify and uphold indigenous peoples’
rights of ownership and use of land and resources.
Principle 4: Community relations and worker's rights – to maintain or enhance forest
workers' and local communities’ social and economic well-being.
Principle 5: Benefits from the forest – to maintain or enhance long term
economic, social and environmental benefits from the forest.
Principle 6: Environmental impact – to maintain or restore the ecosystem, its
biodiversity, resources and landscapes.
Principle 7: Management plan – to have a management plan, implemented, monitored
and documented.
Principle 8: Monitoring and assessment – to demonstrate progress towards
management objectives.
Principle 9: Maintenance of high conservation value forests – to maintain or enhance
the attributes which define such forests.
Principle 10: Plantations – to plan and manage plantations in accordance with FSC
Principles and Criteria.
Expat Homes (Pvt) Ltd
You cant eat money!
Money v Time
Manoj Seerasinghe – General Manager
 Founded in 2006
 2nd largest “legal” Oud
oil production facility in
Thailand
 Aiming to be the
leading manufacturer of
luxury Oud oil in
Southeast Asia
Values:
What are your personal values?
“It’s not about money!”
Keys to Success
A Social Entrepreneurs Perspective
There are no mistakes ……
1. Follow Your Passion
2. Be ethical in your decision making
3. Fail Forward – learn from your
errors, its not a loss of face
4. Build a team
5. Understand Academia and Instinct
6. Its not always about money!
 Founded in 2006
 2nd largest “legal” Oud
oil production facility in
Thailand
 Aiming to be the
leading manufacturer of
luxury Oud oil in
Southeast Asia
Keys to Success
THANK YOU
ANDREW G . STEEL
Chief Executive Officer
The TREEDOM Group
andrew.steel@treedom.biz

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The Green Business Journey: "A Social Entrepreneurs Perspective"

  • 1. ANDREW G . STEEL Chief Executive Officer TREEDOM GROUP andrew.steel@treedom.com The Green Business Journey: "A Social Entrepreneurs Perspective" Business and Entrepreneurship Development in a Challenged Globalized Era KMITL & AGBA 10th Annual World Congress 2013 June 15-17, Swissotel Le Concorde, Bangkok, Thailand
  • 2.
  • 3.  Founded in 2006  2nd largest “legal” Oud oil production facility in Thailand  Aiming to be the leading manufacturer of luxury Oud oil in Southeast Asia
  • 4. The value of Oud Oil compared with the value of gold: *Today’s gold price is US $ 1,402.05 per ounce.*(06/6/13) 1 kilogram equal 32.15 ounces. Gold per kilogram US $ 45,076 Grade A – 1kg Agar Oil (retail) is US $ 32,000+ Arabian Oud – retail price US $73,800/Kg Oud Oil Liquid Gold The most expensive essential oil in the world!
  • 6. Oud Tea/Oil: Detoxification, Insomnia, hyper- activity, disturbed sleep and difficulties in winding when used in aromatherapy helps treat anxiety, stress, depression and other nervous system disorders. In Chinese traditional medicine agar oil is used to treat cirrhosis of the liver, kidney problems and lung and stomach tumors. *HIV Research underway Medicinal Oud Products Medicinal Elements
  • 7.  Founded in 2006  2nd largest “legal” Oud oil production facility in Thailand  Aiming to be the leading manufacturer of luxury Oud oil in Southeast Asia
  • 8.  Founded in 2006  2nd largest “legal” Oud oil production facility in Thailand  Aiming to be the leading manufacturer of luxury Oud oil in Southeast Asia JAEM (M) STEEL A.G: 16th May 1988Govt. Youth Training Scheme (YTS) : £27.50 GBP a week…….. 1,300 THB Entrepreneur Can you teach someone to be an entrepreneur?
  • 9.  Founded in 2006  2nd largest “legal” Oud oil production facility in Thailand  Aiming to be the leading manufacturer of luxury Oud oil in Southeast Asia JAEM (M) STEEL A.G: 16th May 1988 Entrepreneur Spotting Opportunities ….. Then Mobile Phones & Calling Cards Expat Homes Now Dar Al Oud Regulated Forestry Investments
  • 10.  Founded in 2006  2nd largest “legal” Oud oil production facility in Thailand  Aiming to be the leading manufacturer of luxury Oud oil in Southeast Asia Human Capital Growth cycles Cultural differences Foreign countries Speed to Market Reaction to Market Forces The Apprentice Theory v Reality …..
  • 11.  Founded in 2006  2nd largest “legal” Oud oil production facility in Thailand  Aiming to be the leading manufacturer of luxury Oud oil in Southeast Asia The Apprentice Book Smart or Street Smart …..
  • 12. Teamwork The Square root of nothing? The Power of 1
  • 14.  Founded in 2006  2nd largest “legal” Oud oil production facility in Thailand  Aiming to be the leading manufacturer of luxury Oud oil in Southeast Asia Team Work Together the team works …..
  • 15. L – Location U – Understanding C – Connections K – Knowledge Luck Create your own ……..
  • 16.  Founded in 2006  2nd largest “legal” Oud oil production facility in Thailand  Aiming to be the leading manufacturer of luxury Oud oil in Southeast Asia Passion As well as compassion…..
  • 17. The PATT Foundation Saving the planet One tree at a time….. Our Focus Plant a Tree Today (PATT) Foundation works to raise awareness of global environmental issues, campaign for better environmental practices and take action against deforestation and climate change by planting trees. Our work aims to: o campaign for better environmental practices o take action against climate change o implement tree planting projects as well as provide funding for partner planting projects o set up school tree nurseries and provide environmental education o fund community development projects in rural communities centered on tree planting and reforestation PATT was founded in 2005 and is a UK Registered Charity and Thai Foundation. PATT has operational offices in Bangkok, Thailand with representatives in Malaysia, India, Indonesia and Sri Lanka. 2009 winner of the United Nations SEED Award for Entrepreneurship in Sustainable Environmental and Social Development
  • 18. Every two seconds, an area the size of a football pitch is cut down… OUR FORESTS ARE IN DANGER Our objective: To put the TREES back!
  • 19. The PATT Foundation: Saving our planet one tree at a time The reasons why ……
  • 20. Environmental Education Portal: Environmental education Educating our future leaders An interactive and investigative web-based educational tool to be used by teachers, students, and the greater internet community To promote environmental education and stewardship in an innovative way. Collaboration with the University of Hull
  • 21. Environmental Education Portal: Video Clip Educating our future leaders Click Here
  • 22. Sustainability: Our Ethical stance Don’t do as I say …….. 1. Zero Waste policy 2. Following FSC Principles & Guidelines 3. ISO 9001: 2008 Accreditation – industry 1st 4. Support of our own Charity: Time and Financially
  • 23.  Founded in 2006  2nd largest “legal” Oud oil production facility in Thailand  Aiming to be the leading manufacturer of luxury Oud oil in Southeast Asia Forestry Stewardship Council Principles & Guidelines Pioneering in the Agarwood industry The ten FSC Principles require the forest owner or manager to do the following: Principle 1: Compliance with laws and FSC Principles – to comply with all laws, regulations, treaties, conventions and agreements, together with all FSC Principles and Criteria. Principle 2: Tenure and use rights and responsibilities – to define, document and legally establish long-term tenure and use rights. Principle 3: Indigenous peoples’ rights – to identify and uphold indigenous peoples’ rights of ownership and use of land and resources. Principle 4: Community relations and worker's rights – to maintain or enhance forest workers' and local communities’ social and economic well-being. Principle 5: Benefits from the forest – to maintain or enhance long term economic, social and environmental benefits from the forest. Principle 6: Environmental impact – to maintain or restore the ecosystem, its biodiversity, resources and landscapes. Principle 7: Management plan – to have a management plan, implemented, monitored and documented. Principle 8: Monitoring and assessment – to demonstrate progress towards management objectives. Principle 9: Maintenance of high conservation value forests – to maintain or enhance the attributes which define such forests. Principle 10: Plantations – to plan and manage plantations in accordance with FSC Principles and Criteria.
  • 24. Expat Homes (Pvt) Ltd You cant eat money! Money v Time Manoj Seerasinghe – General Manager
  • 25.  Founded in 2006  2nd largest “legal” Oud oil production facility in Thailand  Aiming to be the leading manufacturer of luxury Oud oil in Southeast Asia Values: What are your personal values? “It’s not about money!”
  • 26. Keys to Success A Social Entrepreneurs Perspective There are no mistakes …… 1. Follow Your Passion 2. Be ethical in your decision making 3. Fail Forward – learn from your errors, its not a loss of face 4. Build a team 5. Understand Academia and Instinct 6. Its not always about money!
  • 27.  Founded in 2006  2nd largest “legal” Oud oil production facility in Thailand  Aiming to be the leading manufacturer of luxury Oud oil in Southeast Asia Keys to Success
  • 28. THANK YOU ANDREW G . STEEL Chief Executive Officer The TREEDOM Group andrew.steel@treedom.biz

Editor's Notes

  1. Human CapitalGrowth cycles of a business – implementation
  2. High grade unadulterated 100% pure
  3. What do we do? And Why? embedd video clip
  4. What do we do? And Why? embedd video clip
  5. insert PATT educational video 2000 schools in the UK signed up – out of 21,000
  6. insert PATT educational video 2000 schools in the UK signed up – out of 21,000