Leaf Medium builds a simple yet powerful website building tool to empower clients to easily create online stores and expand functionality, with a vision to become the leading platform for categorizing and connecting websites worldwide. Their competitors' products are outdated, complex, and difficult to use, while Leaf Medium prides itself on a clean, straightforward interface that allows even novice users to build professional-quality sites.
How to Turn Your Website into a Lead Generation Machine
LF VC
1. Leaf Medium builds tool to empower people to build
spectacular websites and generate money.
We make it easy to open an online store.
Our clients have one of the best-looking and most
optimal websites.
Our Root Platform makes it possible to expand more
functionalities to our clients.
Our long term vision is to become the authority of
web by categorizing the websites around the world
and adding social to it.
2. The Problem - It's Hard to
Build a Website
It's hard to get started. In fact, it's so hard that our
competitors even get it wrong.
You need a lot of knowledge to build a successful
website.
You can hire a developer, designer, and social
media manager but it's expensive.
There are so many obsolete and not complete
tools that doesn't fulfill clients' needs.
3. Our Competitors
Web publishing Ecommerce
Squarespace Series A $38.5M Volusion
Good product but hard to use. Customers Lots of cool things. Complex. Too
have to memorize 4 different modes to much overload. Server slow.
edit.
Shopify Series B $22M
Wix Series D $58.5M Great product but is outdated. Lack
Flash product. things to put on page.
Jimdo Intuit
Has become the spam of websites. No longer updated. Broken. Doesn't
Horrible signup process and can't login. work.
Webs Sold to Vistaprint $118.5M Yahoo Stores
Bad interface. Not easy. No more new Out of it time. A piece that should
development. belong in a museum.
4.
5. Our Competitors are
Obsolete and Broken
I'm sorry. It's not the 1990s anymore. Why don't they fix
it?
Some of our competitors are so bad that you have to hire
a developer in order to get anything started.
On top of that you end up paying $50/month. Some of
our competitors don't state that you have to go get your
own merchant account which can cost you another
$30/month.
6. The Fix - Keep It Simple Stupid
We made it easy that even a 6 year-old can build a store and
sell things.
Our interface is straightforward, sexy, and clean. We try to
not put too many buttons in front of you.
Even our metrics look pretty.
Through our platform, it is easy to update content and
manage.
Our ecommerce is the easiest to use.
7.
8.
9. Don't let our simplicity fool you.
We pack a powerful punch.
Underneath this simplicity are
useful blocks that make you feel
like James Bond.
10.
11.
12. Our Secret Sauce
It's not a secret really. We have a great product. People
like it. They pay us.
But if you insist, our technology is second to none. We
utilize Node.js, built servers that auto-replicate to
demand, cache, and tweak some database shardings
meaning our stuff scales!
Our sales and support team are really, really good at
what they do.
13. The Roster
Will Tran
Inventor. Worked at Twilio and Rootmusic. Stunt at IBM, IKEA, and Microsoft
during college. CTO at Yootee and Qikcom. Sold weCluck.
Ben Lew
Social Community Outreach
Aaron White
Biz Dev
VP at Jobspring Partners
Vivian Chien
Financial Director
Previously at KPMP
Christy Leung
Support Director
Senior at Bloomingdale, Macy, and West America
14. Marketing Game Plan
Social media integration in product making it easier to
share page changes to friends.
Have delegates go to every major conferences of any
industries starting with web, restaurants, and hotels.
Tour group that travels to all the small towns and
educate people how to build with our product.
Month design contests.
Web series called Website Nightmares.
15. Fundraising
Current bootstrapping and have some revenue coming in
Seeking $300K - $1M Seed Funding
Use of Proceeds
$200K-$500K - Hire 2 engineer. Need equipment. Support
staff and office.
$100K-$500K - Marketing campaigns. Conferences.
Hackathons.
Goals
Enter globally by end of 2012
25K clients by end of 2012