Around The Word Jockey in 5 minutes.

2. CONTENT
Strategy & research
Writing
Design
Video

3. SERVICES

4. EVALUATION

5. CASE STUDIES

6. HELPING BRANDS GO SOCIAL
1

7. GODREJGP
Helping the brand sustain its energy-friendly image with class campaigns and super hit
contests! For more, logon to www.facebook.com/GodrejGPBatteries/

8. GODREJARCHIVES‘TYPEA
TWEET’CAMPAIGN
A phygital campaign for the Godrej Archives
Book Launch at TOI Lit Carnival, wherein
people lined up to ‘type a tweet’ on India’s
Last Typewriter

9. MAHINDRA&MAHINDRA
SAPSOCIALMEDIA
The Social Ambassadors
Program of Mahindra &
Mahindra, was a CTA
campaign that helped
garner volunteers to
support underprivileged
kids of municipal schools

10. THE WORLI FEST 2016
SOCIAL MEDIA CAMPAIGN
Adding the colours of happiness to The Worli Festival
2016 with our vibrant creative campaigns and content

11. MAHINDRA&MAHINDRA
WARROOM–SOCIALMEDIA
How do you make an impact on the
top B-Schools of India with a
campaign for War Room? Ask us!
We relied on a dose of quirk and B-
school glossary to bite the apple!

12. BAJAJFINSERVE
ATOM–SOCIALMEDIA
Impressing the B-Suites of Business
Schools is not small matter. It is an
‘Atom’, actually. Presenting the CTA
campaign for Bajaj Finserv’s Inter B-
School contest

13. MAHINDRA HOME FINANCE – SOCIAL MEDIA
Helping India build India through the ‘I Am
India’ campaign for MRHFL. Shortlisted for
SME Award, this one is a feather in our cap!

14. OTHER DIGITAL/ SOCIAL MEDIA PROJECTS (2011 – 2018):
• Castrol Super Mechanics 2018 (ongoing)
• Godrej Nouns App
• Inorbit Blog
• The Edutainment Show
• Mumbai Film Festival 2013
• Corporate Talent Championship 2014, 2015
• Udayachal School

15. CONTENT STRATEGY
2

16. TRIUMPH LINGERIE:
Taught India to ‘Be Lady’ with the new
Triumph Lingerie campaign on social.
UKs prime lingerie brand wanted to
create a strong identity through social
media
Challenge: The brand had no existing
imagery in India
Results
•Definite brand imagery
•Consumer engagement increased by
30%

17. SHALIMAR PAINTS
Challenge:
The brand had major competing brands
like Asian Paints and Nerolac
Their imagery was fuddy duddy and
almost unpopular
Solution
Use social media as an awareness
platform to change imagery. We created
paint stories, consumer contests,
thematic content etc to create the cool
quotient

18. WRITING
3

19. TROPICANA BLOG CONTENT
Helping the brand connect with the health-conscious India
https://www.tropicanaessentials.co.in/nutritions-essentials/nutritions-essentials.php
LONG FORM - DIGITAL

20. PAYSENSE BLOG CONTENT
Finance 101 for new investors and personal finance rookies
https://www.gopaysense.com/blog/
LONG FORM - DIGITAL

21. TAJ – HYDERABAD, SANTACRUZ
Social Media Content for three Taj properties
SOCIAL CONTENT

22. CORPORATE CONTENT / B2B
WHITE PAPERS / RESEARCH / REPORTS
3A

23. LINKEDIN
THETALENTHANDBOOK

24. LinkedIn Talent Solutions’
mandate comprised of a nice
handbook for their top HR
clientele, which gave them an
insight into latest HR trends.
Researched, written, and
designed by us, it added a cuppa
class in the talent looking glass.

25. NIELSEN’S
FEATUREDINSIGHTS
1CONSUMER 360 I STAND OUT Copyright © 2014 The Nielsen Company
2013
STAND
OUT
Nielsen India’s Annual Forum called
Consumer 360 is a prestigious
conference, which we had the
privilege to cover live, and create a
memorable report for the marketers
to enjoy.

26. NIELSEN’S
FEATUREDINSIGHTS
The various pointers, perspectives
and quotes were covered as they
were created, moment to moment
and captured into a pictorial and
visual snapshot

27. MARICO
SUSTAINABILITYREPORT
Making Marico’s Sustainability
Report a delight to read.

28. GODREJ LECTURE SERIES BOOKS
Making the Annual Lectures of Godrej a thing of history with collation, design
and presentation for the world to read.

29. CORPORATE PRESENTATIONS
3

30. GODREJ ARCHIVES PPT

31. RAYMOND CEO PPT – B2B PPT

32. MADHYA PRADESH TOURISM – ACTIVATION PPT

33. KIDS’ MARATHON – IP PPT

34. LOKMAT SALES DECK – B2B PPT

35. BOOKS
4

36. Book Sample
1

37. PENGUIN BOOK - PMO OFFICE
Project: Penguin Book Project
Challenge: Researching and
Writing 100 success stories of
differently-abled entrepreneurs
PAN India in 5 months for the
PMO
Services: Research and writing

38. Book Sample
2

39. GODREJ ARCHIVES BROCHURE
Project: GODREJ ARCHIVES
BROCHURE
Challenge: Collating the pictures
and designing the entire book
within 10 days.
Services: Design

43. Book Sample
3

44. B2B
REPORT
ON
SPORTS

47. Book Sample
5

48. LINKEDIN COFFEE TABLE BOOK – B2B
Project: LinkedIn Coffee Table
Book
What we did: We made a coffee
table book based on a conference
held by LinkedIn.
Services: Photography, writing,
design

51. GRAPHICS
5

52. STORYBOARD

53. STORYBOARD

54. STORYBOARD

55. THE WORLI FESTIVAL CAMPAIGN

57. ACCENTURE EVENT CAMPAIGN

58. INFOGRAPHICS
6

59. ARANCA INFOGRAPHIC
Project: Infographic
What we did: We made an infographic
case study of Aranca’s social recruiting
journey with LinkedIn.

60. GAINSIGHT INFOGRAPHIC
Project: Infographic
What we did:
We made an infographic case
study of Gainsight’s social
recruiting journey with LinkedIn.

61. EXECUTIVE DEVELOPMENT PROGRAM
Project: Infographic for Future
Group

62. VIDEO SAMPLES
7

63. DEMO VIDEOS FOR A FINANCE APP CALLED CO-VALUE
A company valuation startup
needed some quick App demo
videos, and we pulled out a cute
reasonable one

64. LAUNCH STORY FOR AN AI BRAND - ROBOLUTION
A pathbreaking AI brand wanted
to make a cool explainer video
and we did it. Simple!

65. CHANNEL V’s SALES DECK
When Channel V wanted to be.
Just . For their sales people.

66. EXPLAINER VIDEO FOR AN AI PRODUCT – SMART GARDENER
An AI client grew a smart AI
App and we watered it with a
brand name and an intro video

68. CLIENT BOARD

72. www.thewordjockey.in@thewordjockey
9820696585 / 9820276557