2. User Centric
Allows users to do more than just retrieve information.
It provides the user with more user-interface, software
and storage facilities, all through their browser.
Major features of Web 2.0 include social networking
sites, user created web sites, self-publishing platforms,
tagging, and social bookmarking.
3. Functions of Social Media
Environment monitoring : gathering data that
the company has to know about the needs ,
threats, opprotunities it will encounter
Media convergence : a mix of telecoms, TV,
Internet that leads to interactive TV or Web
TV
Interaction between different media, as
example: go check out the website to see the
end of a commercial
5. Facebook
Use a Fan Page To represent your organization
Prefer Pictures and videos when you post a new
status
According to Facebook, posts that include a photo
album, picture or video generate about 180%, 120%
and 100% more engagement, respectively.
Keep your status short
6. Facebook (suite)
Post at Times Ideal for Your Fans
The optimal time to post on Facebook is between 8 am and 10
am in the morning and 1:00 pm and 3:00 pm in the afternoon,
when Facebook traffic peaks.
Use CTAs like “post,” “comment,” “take,” “submit,” “like” or
“tell us” are the most effective. Be direct in your request,
and fans will listen.
7. Facebook (suite)
Ask questions !
« Where », « when » and « should » drive the
highest engagement rates, with « would »
generating the most likes. Avoid asking
« why » questions, which have the lowest like
and comment rates.
8. Facebook
To help you engage your community you can
use http://socialshaker.com to create quizzes,
photo contest, a landing page, a newsletter, a
slideshow and many more apps
10. Twitter
140 characters per tweet
Learn a specific language
@ to specify the recipient of your tweet
#hashtag to specify the topic of your tweet
12. Twitter tips
Make sure your links have been shortened and are
placed in the middle of the Tweet followed by the
#Hashtags
Do not hesitate to Retweet and engage in
conversations but most of all …
Be consistant !
14. Pinterest
Pinterest is a pinboard-style photo sharing
website that allows users to create and
manage theme-based image collections such as
events, interests, hobbies, and more. Users
can browse other pinboards for inspiration,
're-pin' images to their own pinboards, or 'like'
photos.
15. Pinterest tips
Use Original Pictures to Drive Traffic
Pin Other People’s Content to Build a Wider
Following
Host Competitions
Get Fans Involved to Help Spread the Word
Select some of your favorite or most active fans
and ask them to pin pictures onto your pinboards
16. General Tip
Make sure to implement a Facebook, Twitter, or
Google+ widget or extension on your blog or
website
On your website : allow the social sharing features
with sharethis or another extension
19. Scoop.it
Scoop.it is a great tool for finding information on topics
that are of interest. It can also be used as a tool for
people to create and display a magazine of sorts on the
topic or topics they choose.
21. Pearltrees
Pearltrees is a visual and collaborative curation tool that
allows users to collect, organize and share any URL they
find online as well as to upload personal photos and
notes. The product features a unique visual interface that
allows users to drag and organize collected URLs into
units called pearls that themselves can be further
organized in a hierarchical structure with pearltrees.
23. Reddit
Reddit is a social news and entertainment website where
registered users submit content in the form of either a
link or a text ("self") post. Other users then vote the
submission "up" or "down", which is used to rank the
post and determine its position on the site's pages and
front page.
25. Delicious
It is a social bookmarking web service for storing,
sharing, and discovering web bookmarks. By the end of
2008, the service claimed more than 5.3 million users and
180 million unique bookmarked URLs.
27. Digg
Digg is a social news website. It allows people to vote
web content up or down, called digging and burying,
respectively.
29. StumbleUpon
StumbleUpon is a discovery engine that finds and
recommends web content to its users. Its features allow
users to discover and rate Web pages, photos, and
videos that are personalized to their tastes and interests
using peer-sourcing and social-networking principles.
30. SB Tips
Use the keywords you want to be find on when people
use search engines
Use tags
Use anchors
Social bookmarks are good for SEO ranking net
linking strategy.
Use a google search to find out the best Digg-like
services:
http://fr.webmaster-rank.info/news/les-meilleurs-digg-like-pour
31. Tools for social media management
Hootsuite
Tweetdeck
Bufferapp
33. Hootsuite features
Pictures, videos, and URL shortener features
Ow.ly
Multi-users
Several Tweeters
Share an account with different users
Customizable tabs
34. Hootsuite
Add columns
HomeFeeds
Mentions
Sent Tweets
DM
Hashtags monitoring
Favorites
Search results
Plan your posts
36. TweetDeck
TweetDeck is a social media dashboard
application for management of Twitter and
Facebook accounts. Like other Twitter
applications it interfaces with the Twitter API
to allow users to send and receive tweets and
view profiles.
37. TweetDeck
Arrange your feeds with customizable columns
Filter your timeline
Schedule Tweets
Monitor and manage unlimited accounts
Stay up to date with notification alerts for new
Tweets, mentions , DM etc…
39. Buffer
http://bufferapp.com/
Bookmark and schedule Tweets or Facebook
updates from any browser or mobile device
Produces statistics so you can see how many
people clicked on links you shared, the
estimated reach and the number of Retweets