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THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
WORKSHOP
THE FUTURE OF
LUXURY HOTELS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
AGENDA
I.  WHAT IS THE LUXURY?
II.  A DEFINITION FOR LUXURY HOTELS?
III.  NEW INSIGHTS
IV.  TRENDS
V.  IDEA FOR NEW PRODUCTS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
?	
  WHAT IS
THE « LUXURY »I.
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
Some people think luxury is the opposite of poverty.
It is not. It is the opposite of vulgarity. COCO CHANEL
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
I think the older I get,
the more I realize that the ultimate luxury is time. MICHAEL KORS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
Luxury is the ease of a t-shirt in a very expensive dress. 
KARL LAGERFELD
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
Consuming luxury is consuming both a product, a legend or a myth, a tradition,
savoir-faire and a rite of use. GILLES LIPOVESTSKY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
Any clear definition of luxury is not possible
in so far as each perceives its luxury differently. MICHEL GOETSCHMANN
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
ICONIC PRODUCTS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CREATIVITY
& INNOVATION
ICONIC PRODUCTS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CREATIVITY
& INNOVATION
ICONIC PRODUCTS
EXCLUSIVITY / RARITY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CREATIVITY
& INNOVATION
ICONIC PRODUCTS
EXCLUSIVITY / RARITY
UNIQUE EXPERIENCE
NOTION OF DREAM
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CREATIVITY
& INNOVATION
ICONIC PRODUCTS
EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES
UNIQUE EXPERIENCE
NOTION OF DREAM
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CULTURE OF CRAFTMANSHIP
& PREMIUM QUALITY
CREATIVITY
& INNOVATION
ICONIC PRODUCTS
EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES
UNIQUE EXPERIENCE
NOTION OF DREAM
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CULTURE OF CRAFTMANSHIP
& PREMIUM QUALITY
CREATIVITY
& INNOVATION
ICONIC PRODUCTS AESTETHICS
EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES
UNIQUE EXPERIENCE
NOTION OF DREAM
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CULTURE OF CRAFTMANSHIP
& PREMIUM QUALITY
CREATIVITY
& INNOVATION
ICONIC PRODUCTS AESTETHICS
EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES
UNIQUE EXPERIENCE
NOTION OF DREAM
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CULTURE OF CRAFTMANSHIP
& PREMIUM QUALITY
CREATIVITY
& INNOVATION
ICONIC PRODUCTS AESTETHICS
EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES
UNIQUE EXPERIENCE
NOTION OF DREAM
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HERITAGE & HISTORYI.1
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HERITAGE & HISTORY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HERITAGE & HISTORY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HERITAGE & HISTORY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HERITAGE & HISTORY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HERITAGE & HISTORY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
ICONIC PRODUCTSI.2
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
ICONIC PRODUCTS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
ICONIC PRODUCTS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
ICONIC PRODUCTS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
ICONIC PRODUCTS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
ICONIC PRODUCTS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
ICONIC PRODUCTS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
ICONIC COLORS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CULTURE
OF CRAFTMANSHIP
& PREMIUM QUALITY
I.3
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A UNIQUE SAVOIR-FAIRE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A UNIQUE SAVOIR-FAIRE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A UNIQUE SAVOIR-FAIRE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A UNIQUE SAVOIR-FAIRE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A UNIQUE SAVOIR-FAIRE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCELLENCE OF RAW
MATERIALS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCELLENCE OF RAW
MATERIALS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCELLENCE OF RAW
MATERIALS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCELLENCE OF RAW
MATERIALS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCELLENCE OF RAW
MATERIALS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCLUSIVITY
& RARITY
I.4
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCLUSIVITY & RARITY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCLUSIVITY & RARITY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCLUSIVITY & RARITY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCLUSIVITY & RARITY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCLUSIVITY & RARITY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCLUSIVITY & RARITY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CREATIVITY
& INNOVATION
I.5
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CREATIVITY & INNOVATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CREATIVITY & INNOVATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CREATIVITY & INNOVATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CREATIVITY & INNOVATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CREATIVITY & INNOVATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CREATIVITY & INNOVATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
AESTHETICSI.6
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
AESTHETICS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
AESTHETICS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
AESTHETICS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
AESTHETICS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXELLENCE OF
SERVICES
I.7
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCELLENCE OF SERVICES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCELLENCE OF SERVICES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCELLENCE OF SERVICES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCELLENCE OF SERVICES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A UNIQUE
EXPERIENCE
/ NOTION OF DREAM
I.8
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A UNIQUE EXPERIENCE
/ NOTION OF DREAM
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A UNIQUE EXPERIENCE
/ NOTION OF DREAM
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A UNIQUE EXPERIENCE
/ NOTION OF DREAM
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A UNIQUE EXPERIENCE
/ NOTION OF DREAM
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A UNIQUE EXPERIENCE
/ NOTION OF DREAM
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A UNIQUE EXPERIENCE
/ NOTION OF DREAM
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
?	
  A DEFINITION FOR
LUXURY HOTELS
II.
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
INTRODUCTIONII.1
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
Feel Much at home... In a fantastic place. 
KEVIN SPACEY
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
Luxury hospitality is « un art de vivre ». 
RELAIS & CHÂTEAUX
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
ALL AROUND THE WORLD,
SOME RITUALS AND
« BASIC » SERCIVES EXIST.
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
FAST CHECK-IN
IN LUXURY HOSPITALITY,
MORE THAN THE QUALITY,
THE EXCELLENCE IS THE STANDARD.
EACH DETAILS FROM RESERVATION
TO CHECK-OUT COUNTS
TO OFFER SINGULAR EXPERIENCES.
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
LUXURY HOTELS
ARE SITUATED IN THE BEST SPOTS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
LUXURY HOTELS DELIVER
EXCLUSIVE EXPERIENCES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
RITUALIZATIONII.2
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
RITUALIZATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
RITUALIZATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
RITUALIZATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
RITUALIZATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
RITUALIZATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
RITUALIZATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
RITUALIZATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
RITUALIZATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
RITUALIZATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
RITUALIZATION
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
PERFECTIONII.3
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
GLOBALISATION
NOWDAYS & ALL AROUND THE WORLD,
TO BE CONSIDERED AS « LUXURY »,
HOTELS MUST OFFERS THE SAME STANDARDS OF
PERFECTION IN SERVICES, IN ROOMS, IN DINING, ...
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
KING SIZE BED
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
NATURAL-FIBER BEDSPREAD
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A PILLOW SERVICE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
TECHNOLOGIES
(FREE WIFI – IPOD DOCK – LED TV - ...)
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A COFFEE MAKER
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
AN OUTSTANDING
HOTEL DINING
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A BAR SERVICE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A CONCIERGERIE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A SWIMMING POOL
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A 24H FITNESS CENTER
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A SPA
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
SITUATIONSII.4
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
SITUATIONS
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SITUATIONS
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SITUATIONS
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SITUATIONS
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SITUATIONS
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SITUATIONS
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SITUATIONS
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SITUATIONS
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MEMORIES & MYTHESII.5
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MEMORIES & MYTHES
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MEMORIES & MYTHES
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MEMORIES & MYTHES
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MEMORIES & MYTHES
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MEMORIES & MYTHES
THIBAUT THOUZERY
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MEMORIES & MYTHES
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SINGULAR
EXPERIENCES
II.6
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SINGULAR EXPERIENCES
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THIBAUT THOUZERY
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SINGULAR EXPERIENCES
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SINGULAR EXPERIENCES
THIBAUT THOUZERY
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SINGULAR EXPERIENCES
THIBAUT THOUZERY
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THIBAUT THOUZERY
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SINGULAR EXPERIENCES
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THIBAUT THOUZERY
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THIBAUT THOUZERY
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SINGULAR EXPERIENCES
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OFFERSII.7
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THE SCOPE
70 +hotel brands
+ 900international destinations
3« classical » categories
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3 CATEGORIES
LUXURY EXCLUSIVE
LUXURY MAJOR
UPPER UPSCALE
Four Seasons – Shangri La – Taj Hotel – Six Senses – Peninsula – Regent – Anantara –
Affinia – Jumeirah – Mandarin Oriental, Small Luxury Hotels – The Leading Hotels of the
World – Relais & Châteaux - ......
Conrad – Grand Hyatt – InterContinental – JW Marriot – ME Hotel – Park
Hyatt – Raffles – Ritz Carlton – Sofitel – St. Régis – W Hotel - ...
Hilton – Swissotel – Westin – Sheraton – Pullman Hotel – Radisson Blue –
Le Méridien – Hyatt – Hilton – Okura Hotel – vivanta by Taj - ...
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LUXURY EXCLUSIVE
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LUXURY EXCLUSIVE
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LUXURY MAJOR
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LUXURY MAJOR
THIBAUT THOUZERY
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UPPER UPSCALE
THIBAUT THOUZERY
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UPPER UPSCALE
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?	
  NEW INSIGHTSIII.
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WHO ARE THE
GUESTS?
III.1
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LUXURY CONSUMERSIII.1.1
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THE REGULARS
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THIBAUT THOUZERY
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+20% OF MILLIONAIRES IN 2013
BOSTON CONSULTING GROUP	
  	
  
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THIBAUT THOUZERY
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THIBAUT THOUZERY
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THE CASUALS
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THEIR PROFILS
THE NUMBER OF LUXURY CONSUMERS HAVE TRIPLED
SINCE 1995 (90 MILLIONS > 330 MILLIONS*)
•  45% (150 millions) buy luxury and premium products (1250€/
year)
•  15 millions of individuals represents ½ of luxury incomes (108
billions $)
*Bain & Company / RedBurn Partners / Millward Brown- 2013
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THEIR PROFILS
FOR A MAJORITY THEY ARE PART OF THE MIDDLE CLASS
è THEY EARN BETWEEN 50 & 120K US$ / YEAR
§  For exemple, in China*:
§  In 2011, it represented more than120 millions of individuals
§  In 2020, it will be represented more than 280 millions of
individuals, 5% of global consumption & 40% of luxury consumption
§  In 2011, 700 000 households earned more than 250K US$. In
2015, the hey will be 1,5 millions of households
*Boston Consulting Group – Nov. 2011
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THEIR PROFIL
THE LUXURY CONSUMERS ARE MORE HETEROGENEOUS
THE SEVEN FACES
OF GLOBAL CONSUMTION OF LUXURY
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1. THE OMNIVORIOUS
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2. THE AWARE
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3. THE INVESTOR
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4. THE HEDONIST
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5. THE CONSERVATIVE
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6. THE DISSILLUSIONED
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THE ASPIRANT
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SPECIFICATIONS :
THE LUXURY HOTELS’ GUESTS
III.1.2
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DIFFERENT CATEGORIES FOR « DIFFERENT » JOURNEYS
BUSINESS LEISURE / HOLIDAY
THE REGULARS THE CASUALS
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BUSINESS GUESTS
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INDIVIDUALS
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GROUPS
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LEISURE GUESTS
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INDIVIDUALS
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GROUPS
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INSIGHTS
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THE RELEASED
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THE TECHNOPODE
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THE SERIAL SHOPPER
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THE DAZZLING
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THE RADIANT NERDS
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THE SERENE SENIORS
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THE HOMEBODIES
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THE HAVES
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THEIR NEEDS / WANTSIII.2.2
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INTIMITY
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INTIMITY
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DISCRETION
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DISCRETION
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EXCLUSIVITY
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EXCLUSIVITY
THIBAUT THOUZERY
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AUTHENTICITY
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AUTHENTICITY
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AUTHENTICITY
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AUTHENTICITY
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PERSONALIZATION
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TRANSPARENCY
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EFFICIENT LOYALTY & RELATION
PROGRAMS
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Impossible d'afficher l'image. Votre ordinateur manque peut-être de mémoire pour ouvrir l'image ou l'image est endommagée. Redémarrez l'ordinateur, puis ouvrez à nouveau le fichier. Si le x rouge est toujours affiché, vous devrez peut-être supprimer l'image avant de la réinsérer.
ECO-RESPONSABILITY
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ECO-RESPONSABILITY
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CITIZEN RESPONSABILITY
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?	
  TRENDSIV.
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HOTEL TRENDSIV.1
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BOUTIQUE HOTELSIV.1.1
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BOUTIQUE HOTELS
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THIBAUT THOUZERY
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BOUTIQUE HOTEL
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BOUTIQUE HOTEL
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« MAISONS DE LUXE » HOTELSIV.1.2
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« LES MAISONS DE LUXE »
HOTELS
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« LES MAISONS DE LUXE »
HOTELS
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« LES MAISONS DE LUXE »
HOTELS
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« LES MAISONS DE LUXE »
HOTELS
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URBAN RESORTSIV.1.3
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URBAN RESORTS
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URBAN RESORTS
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URBAN RESORTS
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URBAN RESORTS
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CONCEPT & ICONOCLAST
HOTELS
IV.1.4
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CONCEPT HOTELS
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CONCEPT HOTELS
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ICONOCLAST HOTELS
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ICONOCLAST HOTELS
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ICONOCLAST HOTELS
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ICONOCLAST HOTELS
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EPHEMERAL HOTELSIV.1.5
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EPHEMERAL HOTELS
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EPHEMERAL HOTELS
THIBAUT THOUZERY
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EPHEMERAL HOTELS
THIBAUT THOUZERY
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EPHEMERAL HOTELS
THIBAUT THOUZERY
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EPHEMERAL HOTELS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCLUSIVE PLACESIV.1.6
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCLUSIVE PLACES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CO-BRANDINGIV.1.7
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CO-BRANDING
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CO-BRANDING
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CO-BRANDING
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CO-BRANDING
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
OTHER TRENDSIV.2
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
UNDERGROUND RESTAURANTS
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
UNIQUE TABLE
WITH YOUR OWN CHEF
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EPHEMERAL RESTAURANTS
& POP-UP STORES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
COOKING CLASSES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CO-WORKING SPACES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
JET CHARTER
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
PRIVATE DRIVER
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
PERSONAL SHOPPER
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
ONLINE CONCIERGERIE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
EXCLUSIVE SOCIAL MEDIA
COMMUNITIES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
MONTHLY BOX
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HOME/ FLAT RENTING
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
PEER TO PEER TRAVEL
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
?	
  MY VISION / MY
PRODUCTV.
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
ULTRA LUXEV.1
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
LA MAISON : THE SUR MESURE « HOTELS »
A NEW TYPE OF « HOTELS » IN ORDER TO OFFER TO THE
GUESTS :
•  INTIMITY, NON CONVENTIONAL & UNDERGROUND PLACES
•  DEDICATED PERSONNEL TO EXCPETIONNAL SERVICES &
ATTENTIONS
•  EXCLUSIVE JOURNEYS
•  A LUXURY « CITY / COUNTRY » INSIDER EXPERIENCES
•  THE FEELING TO BE AT HOME EVERY WHERE IN THE WORLD !
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
SINGULAR PRODUCTS
LA MAISON IS THE BEST HOTELS GROUPS + PERSONAL
CONCIERGERIE IN THE WORLD, BECAUSE IT CREATES
« SUR MESURE HOTELS » FOR EACH GUEST / JOURNEYS!
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HOW IT WORKS
FOR ONE NIGHT, A WEEK, A MONTH OR MORE... LA
MAISON IS GOING TO :
•  HUNT & RENT THE BEST PLACES
•  FURNISH & DECORATE ALL THE ROOM / HOUSE / FLAT /
CASTLE / FARM ...
•  BOOK ALL THE STAFF (housekeepers, maids, Chefs, servers, ...)
•  ORGANISE ALL THE JOURNEYS
It is going further than entreprise like LeCollectionist.
LeCollectionist just propose Villas with staff which could be rent by anyone & without personalization.
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HUNT & RENT
THE BEST PLACES
III.1.1
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
THE BEST PLACES
IN ORDER TO OFFER THE « PRODUCTS », THE MOST IN
ADEQUATION WITH THE DESIRES / JOURNEYS OF THE
GUEST, :
•  LA MAISON IS NOT GOING TO CREATE PRODUCTS WITH
ROOMS & SERVICES INSIDE
•  LA MAISON IS GOING TO HUNT EXCEPTIONAL APARTMENTS,
LOFTS, PENTHOUSES, HOUSES, ... TO CREATE « SUR MESURE »
ROOMS WITH LUXURY SERVICES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
THE BEST PLACES
•  START WITH A ONE BEDROOM APARTMENT (35m2)
TO ...
•  IN CLASSICAL, TRENDY, ARTY, UNDERGROUND PLACES
OR NO MAN’S LAND
•  WITH THE VIEW OR.. NOT...
•  WITH A POOL, A SPA, A GARDEN, ...
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HUNT & RENT
THE BEST PLACES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HUNT & RENT
THE BEST PLACES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HUNT & RENT
THE BEST PLACES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HUNT & RENT
THE BEST PLACES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HUNT & RENT
THE BEST PLACES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HUNT & RENT
THE BEST PLACES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HUNT & RENT
THE BEST PLACES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HUNT & RENT
THE BEST PLACES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HUNT & RENT
THE BEST PLACES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
FURNISH & DECORATEIII.1.1
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
CHOOSE DECORATION / SERVICES
WITH LOTS OF LUXURY PARTNERSHIPS (ART GALLERIES,
AUCTION HOUSES, DESIGNERS, DECORATORS, ARTISTS,
FLORIST ARTISTS, ...), LA MAISON IS GOING TO PURPOSE A
SUR-MESURE DECORATION.
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
FURNISH & DECORATE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
FURNISH & DECORATE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
Impossible d'afficher l'image. Votre ordinateur manque peut-être de mémoire pour ouvrir l'image ou l'image est endommagée. Redémarrez l'ordinateur, puis ouvrez à nouveau le fichier. Si le x rouge est toujours affiché, vous devrez peut-être supprimer l'image avant de la réinsérer.
FURNISH & DECORATE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
FURNISH & DECORATE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
FURNISH & DECORATE
LUCAS SELVA ARCHITECT
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
BOOK, MANAGE THE STAFF &
ORGANISE ALL JOURNEYS
III.1.1
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
ALL THE STAFF YOU REALLY NEED / WANTS!
IN ORDER TO CREATE AN INTIMATE ATMOSPHERE, LA
MAISON IS GOING TO ADAPT ITS PERSONEL TO EACH
REQUEST OF THE GUEST.
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
HOW IT WORKSIII.1.1
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
THE RELATION IS THE KEY
1.  LISTEN, SPEAK & LEARN :
§  IDENTIFY ALL THE INSIGHTS, PASSIONS, TASTES,
INSPIRATIONS... NEEDS & WANTS OF EACH GUEST
2.  DEVELOP A REAL CONFIDENT RELATIONSHIP WITH THE
GUEST
3.  ANTICIPATE
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
THE RELATION IS THE KEY
4.  CREATE AT EACH JOURNEY A PRODUCT IN
ADEQUATION WITH THE FEELINGS / NEEDS OF THE
GUEST
5.  THE SAME TEAM IN EACH COUNTRY, CONTINENT OR
IN THE WORLD
6.  ONE DEDICATE MANAGER TO EACH GUEST
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
A RELATION PLATFORM (MOBILE, WEBSITE, PHONE)
LA MAISON IS ALSO A 7/7 - 24/24H PLATFORM :
-  BE CONNECTED TO THE STAFF / DIRECTION (BOOK,
CREATE A TRIP, ...)
-  BUY THE FLATS / HOUSES / ARTWORKS/ ...
-  BE CONNECTED TO ALL THE MEMBERS OF THE « CLUB
LA MAISON »
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
THE STAFF
3 OR 4 OFFICES WITH WORLDWIDE EXPERTS OF :
-  HOUSE HUNTING
-  LUXURY HOTELS & RESTAURANTS
-  TRAVEL AGENCIES
-  EVENTS & LOGISTICS
-  BUYING...
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
THE STAFF
IN THE 20 MAJOR COUNTRIES :
•  A TEAM OF LUXURY HOTEL MANAGERS + A MIN. STAFF READY
TO WORK ALL AROUND THE WORLD
•  FREELANCERS WHO WORKS IN LUXURY HOSPITALITY SERVICES
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
PARTNERS
WORLDWIDE PARTNERS :
-  LUXURY BRANDS (AUTOMOTIVE , FURNITURE, DESIGN,
AIRLINES CIES, ..)
-  LOCAL PRODUCTERS (VEGETABLE GROWERS,
FISHERMEN, STOCKBREEDERS, ...)
-  HAIR & MAKE-UP ARTISTS, SPORT COACHES, ...
-  AIRBNB ...
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
SINGULAR PRODUCTS
LA MAISON IS NOT AN HOTELS / RESORTS GROUP,
BUT A SUR-MESURE RENTAL SERVICE WITH ALL THE LUXURY
HOTELS SERVICES AND MORE...
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
MASSTIGE PRODUCTII.2
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
+
LUXURY HOTEL SERVICES
À LA CARTE
(reception, house keeping, chefs, ...)
THIBAUT THOUZERY
thibaut@hush-hush.fr / @thushhush
http://creative-spider.com
MASTER
MARKETING
DU LUXE
MERCI!

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