THINGS Public Company Profile

2. things.is a design and innovation
agency for the Internet of Things

4. we think the digital and make it
physical

5. services
GOOD DESIGN IS GOOD BUSINESS [Thomas John Watson Jr.]

6. we work together with organizations
to innovate creating hybrid
experiences.

8. EXPERIENCE ECOSYSTEMS
WE ORCHESTRATE SEAMLESS CUSTOMER EXPERIENCES
Designing consumer experiences means explore
and shape all the touch-points of the entire
customer journey. In the ecosystem perspective,
products, services, customers and their tools, are
nodes in a web of complex relationships that are
critical elements of a brand experience.
Designers are not just designing for a user, or different user roles, but they We create experience ecosystems from strategy definition and concept
are designing for a community which have experience of a brand through envisioning to detailed interface design.
different channels (mobile, web, social, display, on/off) and multiple
interfaces (touch, voice, gesture-based, visual). Creating a customer
experience means orchestrating an ecosystem where each touch-point adds
to the experience rather than repeating it. #journey #touchpoint #orchestra

9. CONNECTED PRODUCTS
WE INVENT AND EVOLVE CONNECTED PRODUCTS
In the Internet of Things vision, objects are
connected and communicate each other sharing
information, performing tasks and sensing the
world. Objects are not isolated and play an active
role within the experience ecosystems.
Recently a new kind of connected objects are emerged from the intersection We design connected products that are physical interfaces of innovative
of design and technology perspectives, representing an anticipation of the services and networked activities: they share content and information, start
Internet of Things: a little printer transforms the stream from friends into a conversations, and come to have a personality.
miniature paper, a piano accepts song requests and strikes up in conversation
with facing listeners, a white box notifies retweets giving you sweets.
#sensing #communicating #sharing

10. CAPABILITIES
Trend & Design Research Visual Design
Product & Brand Evaluation Participatory Design
Innovation Consulting Prototyping & Evaluation
Interaction/UI Design Digital Strategy
Physical Interaction Brand Experience
Product Design Technology Scouting
Service Design Program Management

11. approach
THE BEST WAY TO PREDICT THE FUTURE IS TO DESIGN IT [Richard Buckminster Fuller]

12. we team up with companies to
develop business strategies and
design innovative solutions.

14. DESIGN APPROACH
1 2 3 4
we identify we envision we design we prototype
together strategic innovative concept
opportunities scenarios ideas ideas

15. TO START WORKING WITH THINGS
1 DAY JOINTLY BRIEF
DISCOVERY DAY
We work all day long with the company management to explore business needs
and opportunities and to build a brief for a project of business innovation.
#designresearch #benchmarking #casestudies #briefstorming

16. TO UNDERSTAND BUSINESS OPPORTUNITIES
3 WEEKS THINGS STRATEGY
STRATEGIC RESEARCH
We gather consumer insights, conduct design research, and create user scenarios
in order to define strategies for business innovation. The Strategic Research lasts
3 weeks and usually ends with the development of a concept idea within the
identified strategy.
#designresearch #insights #scenariodefinition #strategy

17. TO DEVELOP INNOVATIVE IDEAS
4 WEEKS JOINTLY 4/5 CONCEPT IDEAS
INVENTION WORKSHOP
We run workshops bringing together clients in a multi-disciplinary team to
envision innovative design concepts of products and services. The outcomes of a
workshop are a number of different product/service ideas (usually four/five) that
can be further developed for brand communication or design investigation
purposes. In a workshop the first versions of new interactive products and
services are created. The Invention Workshop goes on for 4 weeks.
#designresearch #conceptideas #visualdesign

18. TO PROTOTYPE THE CONCEPT IDEA
6 WEEKS THINGS PROTOTYPE
HACK LAB
We set up a lab for building an interactive prototype of a developed concept idea.
Prototypes are the best way to evaluate a concept with stakeholders and
potential users. An Hack Lab usually lasts 6 weeks.
#designresearch #conceptidea #visualdesign #prototype

19. about
DESIGNING A PRODUCT IS DESIGNING A RELATIONSHIP [Steve Rogers]

20. we consider design as driver of
innovation.

22. things.is inventing valuable
product and service experiences
things.is designing the connected
world
things.is focused on design
innovation and community creation

23. things.is ready to start the
next evolution of Internet

25. © Copyright 2013
The Internet of Things S.r.l. Founded in September 2012 For inquiries, please contact
Via Bartolomeo Panizza 7 THINGS is an agency of Pierpaolo Bardoni
20144 Milano ITALIA CONNEXIA and DOXA group pier.bardoni@things.is
P.IVA 07955680967
http://things.is