3. GAMING IS HUGE
3
US Population: 313MM
Source: NPD Gamer Segmentation Study 2012
212MM
Gamers
68% of US Population
play games
Core Gamers,
107MM
Mobile Gamers,
47MM
Family & Kid
Gamers, 32MM
Light PC
Gamers, 28MM
6. THE RISE OF PC GAMING
5
37%
24%
1%0%
10%
20%
30%
40%
50%
Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12 Dec-12
PC PS3 X360 Wii Wii U
PRIMARY GAMING PLATFORM
Source: CBSi Games Gamer Insights Tracker Survey
7. E3 2013@ GAMESPOT
BEST WEEK EVER
3
• E3 Traffic up 57% in Unique Visitors
YoY
• Total Minutes up 59% YoY
• Video Streams were up 53% YoY
• Mobile Traffic up 80% YoY
GameSpot.com Traffic June 2013
Source: Internal DW
8. STATE OF NEXT-GEN
3
A humble and rededicated Sony
• While the PlayStation 3 had the most impressive
hardware specs it was difficult to develop for.
• PlayStation 4 aims to repent by putting game developers
and content creators first.
• Sony’s message is simple: Gamers first
Putting the cart before the horse
• MSFT took a tiered approach by attempting to appeal to the
mainstream and then messaging to the core at E3.
• Their message has been muddled and misconstrued.
• Focused on the demands of the future
• Have a challenging road ahead in justifying value and price
point
9. STATE OF NEXT-GEN
PRE-REVEAL PURCHASE INTENT (NOV 2012)
3
Definitely will
purchase,
25%
Probably will
purchase,
20%
May or may
not purchase,
19%
Probably will
not purchase,
10%
Definitely will
not purchase,
14%
Definitely
will
purchase,
24%
Probably
will
purchase,
17%
May or
may not
purchase,
17%
Probably
will not
purchase,
11%
Definitely
will not
purchase,
18%
Source: CBSi Games Monthly Gamer Insights Tracker Survey
10. 3
Definitely
will
purchase,
13%
Probably will
purchase,
12%
May or may
not
purchase,
21%
Probably will
not
purchase,
21%
Definitely
will not
purchase,
32%
-12%
+14%
STATE OF NEXT-GEN
POST-REVEAL PURCHASE INTENT (MAY 2013)
Definitely will
purchase,
30%
Probably will
purchase,
24%
May or may
not purchase,
24%
Probably will
not purchase,
13%
Definitely will
not purchase,
10%
+5%
-4%
Source: CBSi Games Monthly Gamer Insights Tracker Survey
11. 3
Definitely will
purchase,
10%
Probably will
purchase, 6%
May or may
not
purchase,
15%
Probably will
not
purchase,
20%
Definitely
will not
purchase,
50%
-3%
+18%
STATE OF NEXT-GEN
POST-E3 PURCHASE INTENT (JUNE 2013)
Definitely will
purchase,
44%
Probably will
purchase,
23%
May or may
not purchase,
19%
Probably will
not purchase,
9%
Definitely will
not purchase,
6%
+14%
-4%
Source: CBSi Games Monthly Gamer Insights Tracker Survey