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Jason White, VP Programmatic, October 20, 2014
CBSI & ThinkLA | iAB
PROGRAMMATIC CASE STUDY

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Agenda
• CBS Interactive Overview
• Top 5 ways to integrate Programmatic
• CBS Interactive Programmatic approach
• CBSI Open Exchange
• CBSI PMP – Select Access Opportunities
• CBSI PMP – Preferred Access Opportunities
• CBSI Programmatic Direct
• What’s missing ?
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Top 5 ways to build a successful Programmatic
organization
• Align incentives & compensation
• Educate – Programmatic 101 training
• Support Direct Sales (agencies) & cover Programmatic buying
entities (DSPs, Trading Desks, Retargeters)
• Establish Programmatic Rate Card
• QBRs (Internal & External)
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CBSI Programmatic – All Activation Points
Offering our Partners any and all ways to transact via Programmatic channels.

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…so where is the puck going?

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What’s Missing?