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Buzzfeed – Insights Main target The Future of News Publishing

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Buzzfeed – Insights
Main target group: Bored-at-Work
Network which is larger than the audience
of BBC or CNN.
Maximization of Content
Spread = Buzzfeed starves content that
isn’t getting traction, and fuel the content
that is taking off.
BuzzFeed also uses machine learning to predict social hits so they know.
BuzzFeed uses dashboards to help editors train their intuition of what might
work.
Third Wave GmbH 106
4/2013

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