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Buzzfeed – Insights Business Editors The Future of News Publishing

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Buzzfeed – Insights Business
Editors never touch brand content, but
brands have to learn how to work as
publishers / editors.
Brands are held to a higher bar where they
must have content that people actually want
to click on and read.
Third Wave GmbH 108
4/2013
It all works through the same CMS.
Brands get a dashboard that shows how
much earned media they are getting.

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