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Digital Ad Spending 2012 Online The Future of News Publishing

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Digital Ad Spending 2012
Online accounted for 19.5% of global
advertising expenditure in 2012 and is
predicted to rise to more than 21% this
year.
Digital advertising spend reached $99bn
worldwide in 2012, a 16.2% increase year-on-
year.
This figure is predicted to grow by 14.6%
to $113.5bn in 2013.
Third Wave GmbH 28
4/2013
Source: GroupM study, March 2013

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