Print Ad Spending
Investment in print media continues to lose share
while digital media investment continues to gain.
Print accounts for 14 percent of the media day, but
still attracts about 24% of investment, down from
48 percent when internet advertising investment
measurement began in 1995.
The decline of print advertising reflects falling
circulations in the old world, but its share of the
world's media day has been surprisingly stable,
and even increased in 2011, thanks to China.
Source: GroupM study, March 2013
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