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Mobile Monetization – Bad News The Future of News Publishing

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Mobile Monetization – Bad News
Mobile’s effective CPMs are 5 times lower than the desktop ($3.50 versus
$0.75).
ARPU (Average Revenue per User) 1.7-5x Lower on Mobile than Desktop
Google: Mobile growth helping boost clicks but reducing cost per click thus
constraining revenue growth
Facebook: Mobile growth helping drive users but constraining ARPU thus
constraining revenue growth.
Third Wave GmbH 4/2013
63
Source: Internet Trends by Mary Meeker, KPCB

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