Case: Quartz News
Third Wave GmbH 4/2013
Quartz News, a business publication
The Atlantic Group
Digital only. Tablet first. Smartphone
second. Web third. Email service.
Content matches the technological
setup. Fast, quotable, always visual.
In the 1st month after launch:
840.000 unique visitors
Comparison: The Economist had in
the same month 8.3 million