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Small Product: Marketing Services Merchants The Future of News Publishing

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Small Product: Marketing Services
Merchants face the same challenge, understanding
digital marketing activities like search engine
optimization, social media and content marketing.
Newspapers have more experience with digital
content and distribution than most local merchants.
Make money by helping local merchants with their
advertising (in addition to any ads those merchants
buy on publisher websites or in the paper).
Some publishers in the US already see up to 10
percent of their overall digital revenue coming from
marketing services.
Third Wave GmbH 76
4/2013

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