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Small Product: Syndication “I knew The Future of News Publishing

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Small Product: Syndication
“I knew I needed multiple revenue streams to
support our business, and syndication of our original
content — in a world of rapidly diminishing
international reporting — seemed like a no-brainer to
me especially given our pricing flexibility.”
–Phil Balboni, CEO GlobalPost
GlobalPost now gets about 12 percent of its
overall revenue from syndication.
It shares its correspondents’ posts with about 30
newspaper, broadcast and other news sites in the
U.S. and worldwide.
Third Wave GmbH 79
4/2013

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