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Focus: Virtue “The insight I The Future of News Publishing

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Focus: Virtue
“The insight I had seven years ago is that inside every great brand is an
idea and that idea used to be solely translated to commercials or print
ads. We take that idea and turn that into content.”
–Spencer Baim, Chief Strategic Officer at VICE
The company has about 60 established shows.
As Publisher, VICE charges high CPM’s.
As Agency, it creates custom, expensive content.
Third Wave GmbH 87
4/2013

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