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Brands as Publishers – Pepsi The Future of News Publishing

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Brands as Publishers – Pepsi
87% growth in traffic in just 1 month!
In Pepsi Pulse, a multimedia
entertainment platform hosted at
Pepsi.com, the company blended new
technology with a decades-long
commitment to supporting
musicians.
Pepsi partnered with NewsCred to license and curate content. Using
NewsCred’s semantic technology and API, they were able to customize the
site to a number of hyperlocal markets and launch it in just 3 weeks.
Third Wave GmbH 99
4/2013

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