1. Mobile Game Vietnam-GMO: Prediction for Market in 2013
27th, Jan 2013 - 23:46
A busy year ahead for Vietnam mobile game market
At the end of 2012, it‟s appropriate time for the Vietnamese mobile game publishers to summed
up their achievements in 2012, in the fact that it is a year full of playing crowds and strong waves
of energize competition with a series of game titles such as VanKiem from MCgame, HaoThien-
VTC mobile, PhongThan-FPT or ChienThan- Sgame. It becomes obvious that the Vietnam
mobile game market is still occurring in environment of high volatility and fierce in this year,
2013.
In recent, for the initial assessment through the several development ratio of the mobile market in
Vietnam, it could be seen that the period of smart-phones are booming with continues and new
release of a product.
Thus, mobile online games for mobile will become an attractive content of entertainment for
Vietnamese youth, instead of sitting in front of a computer; the player can join any battle at any
time and everywhere. In first period of the mobile games development, all publishers have
initially no pay any attention on products investment as image and game-play, but only after
operation time, almost of the publishers has been focused more their effort to make products in
2. perfect to meet the demandable mobile market. After only a very short time, online mobile
games have become a trend among young people today.
The year 2012, also marked the success of the game VanKiem, a “key” product of popular
publisher- MCGame, in the reviewing opinion of the majority of players; it is the most beautiful
graphics and compatible to all mobile operation platforms. After tremendous success of
VanKiem , a lot of publishers probably are also the envy of the revenue generated from this
game. It cause that it will open up an attractive and potentially rivaling market field for 2013
The fact that, most of the online mobile games are came from China, besides the investment cost
of the mobile game products are also affordable, the operating system is also quite simple. While
mobile gaming market is proven as a really potential sector. Therefore, the current major
traditional computer game – (PC game) publishers in Vietnam will be join in this market and
using their strong ability to conquer the attractive segment with their own launching and
operating strategy of much game titles in 2013.
According to some information on review, in 2013, it is expected to launch two online mobile
iOS (iPhone & ipad) and Android masterpieces from well-known brand as MCGame is
MinhChau (three kingdoms) and Volamtruyenky3 (JX3- Swordsman). Meanwhile, VTC is also
expected to announce their first product is HoangDe (the Emperor), and the big as FPT and VNG
(Vinagame), or Sgame must also eyeing on this lucrative market. In players „expectation, let's
wait for the most fascinating game coming launch in 2013.
With this situation, the coming period will be a turbulent period of the online mobile gaming
market.
