Student project at Hyper Island October 2009

1. Kiai!
Iain Phillips
iain.philips@hyperisland.se
Twitter: @iainphillips
Welcome
Minna Johans
minna.johans@hyperisland.se
Twitter: @minnajohans
Katja Feldeús
katja.feldeus@hyperisland.se
Twitter: @katjafeldeus
Thomas Björk
thomas.bjork@hyperisland.se
Twitter: @thomasbjork
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2. Kiai!
Contents
Introduction
Insights
Solution
Benefits
Promotion
Q & A
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3. Kiai!
How does IKEA create a better everyday
life for people today?
Furniture & Inspiration
IKEA do furniture really well
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4. Kiai!
So what can we improve?
INSPIRATION
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5. Kiai!
So what can we improve?
INSPIRATIONINSPIRATIONINSPIRATIONINSPIRATIONINSPIRATION
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6. Kiai!
How does IKEA inspire people today?
Catalogue
IKEA.com
Campaign websites
Stores & Showrooms
Employees in the stores
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7. Kiai!
How else do people get inspired?
Magazines
Blogs
TV- shows (Grand Design, Extreme Home Makeover etc.)
Celebrities
Friends, the most trustworthy and biggest influence of all.
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8. Kiai!
What problems have we found with IKEA’s inspiration?
No real user interaction
Limited amount
Separate from the real world and the customer
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9. Kiai!
What do these things mean?
INTERACTION - Nike +
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10. Kiai!
What do these things mean?
UNLIMITED AMOUNT - Wikipedia
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11. Kiai!
What do these things mean?
REAL WORLD - Facebook
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12. Kiai!
What do these things mean?
REAL WORLD - Facebook
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13. Kiai!
How can IKEA...
Get their customers to interact with them?
Provide unlimited amount of inspiration?
Based on their everyday life?
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14. Kiai!
Our answer is to use their...
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15. Kiai!
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16. Kiai!
1. Capture
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17. Kiai!
2. Tag
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18. Kiai!
3. Define
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19. Kiai!
4. Inspire
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20. Kiai!
5. Share
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21. Kiai!
6. Discover
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22. Kiai!
7. Connect
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23. Kiai!
The benefits
Create a sustainable digital presence
Show IKEA products in real life homes
Inspire people by letting them inspire each other
People will spread the IKEA brand in a natural way
IKEA can use the information created to improve their business (Research tool)
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24. Kiai!
Promotion
Beta phase with the employees
Tagging campaign
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25. Kiai!
Tagging Campaign
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26. Kiai!
Continuation
We see this as the first step in creating a wider, sustainable digital presence for IKEA
We see this as a platform to be built upon for example:
Mobile Device Apps:
- Analyze your habits (using GPS & Pedometer)
- Automatic room measurement (Photo recognition & angle analysis)
- IKEA Eye (Photo recognition IKEA product)
- Room Builder (Create and Furnish your rooms in 3D)
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