Crowdsourcing utilizes online communities to accomplish tasks traditionally done by employees or contractors. A panel discussed crowdsourcing applications in industries like research and development, customer service, marketing, and recruiting. They addressed questions about transforming traditional workforces, managing community quality control and motivation, and whether crowdsourcing benefits include cost savings, faster time to market, and increased creativity.

1. crowdsourcing

6. Crowdsourcing Panel Jeffrey Kalmikoff - DiggDirector of Design and User Experience YanivBen Sadon- CEO Fixya Fabien Degaugue- FounderPeerpong Michiel de Boer - ZeccoDirectorofProd. Dev., UX, Social Media, and New Business Thomas Hessler – CEO zanox (Moderator)

7. Is crowd sourcing a myth or the new working culture? crowd sourced Industries Workforce Transformation Business Process / Operations Religious Wars (technology/generational bias) Bottom-line Business Benefits

8. Questionstothepanel •crowd sourced Industries intro and examplescrowd is doing better?•Workforce Transformation How do you go from data gathering to a product/service?How do you incent users and deal with user fatigue?How do you protect your company’s IP?How do you handle the participants’ IP?Crowd is always right? > ask the audience •Business Process / Operations What works when managing a community?How do you build it out?Quality control?Motivation?Crowd is faster? >ask the audience •Religious Wars (technology/generational bias) employees / freelancersestablished/new companiesthree jobs at the same time / one employerCrowd is more fair / democracy? > ask the audience •Bottom-line Business Benefits What are different types of business models in the crowdsourcing space?What are the benefits? (cost saving, time to market, scalability)Who should use crowdsourcing? Crowd is cheaper?Crowd is more creativ? >ask the audience Twitter: #webplay 11.19.2009

9. crowdsourcing