Brand stacking, also known as domain stacking, is that result whereby consecutive multiple links get displayed on a single page of a search engine from one individual domain after a relevant keyword is searched. This stacking depends upon the popularity and authority of that domain.
Osisko Gold Royalties Ltd - Corporate Presentation, March 2024
Brand stacking
1. What is Brand Stacking or Domain Stacking in Search Engine?
Introduction
Brand stacking, also known as domain stacking, is that result whereby consecutive multiple links get
displayed on a single page of a search engine from one individual domain after a relevant keyword is
searched. This stacking depends upon the popularity and authority of that domain. Brand Stacking is a
part of Seo Service.
For example, if you are looking for the brand Wikipedia, and top search results in the first page are
from Wikipedia’s official website, we call it Brand stacking. An important point to remember is to
always use the brand name at the end of the title tag and not at the beginning. Internal links help a lot
when it comes to appearing in search terms.
Popularity via Social Media
If a person is interested in company services and products, then he would like to search a brand name
and get further information about that product or services. Social media is a much better option for
promotion. For example, if promotion of a particular brand is desired, we can always use social media
to buzz, tweet, or share it.
Advantages of Brand Stacking
1. On-line Reputation: Brand Stacking works as a catalyst when it comes to increasing the on-
line reputation of a brand. The reputation of a brand will definitely get better with multiple
listings.
2. Increase in Traffic: When multiple search results of a brand will stack together, traffic is bound
to increase. There will be more hits and this will attract branded traffic to the site.
3. Brand Recognition: With good on-line reputation and increased traffic the brand is set to get
recognition and this would bring about a huge increase in direct traffic- i.e., landing with the
domain rather than using a search engine.