This presentation template provides an overview of the web design process for presenting a project scope and proposal to a client. It includes sections to describe the project, features, website structure, design inspiration, development process, timeline, pricing, and contact details. The goal is to help clearly define the project for the client and prevent misunderstandings over the scope and cost.

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Free presentation
template for remote
web design projects

2. Your Logo
Project description
Client Name
Date
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3. Contents
1. Project overview
2. Project features
3. Proposed website structure
4. Mood-board
5. Web development process
6. Project time-line
7. Pricing
8. Contact details
Web design presentation

4. This presentation should be presented after an initial
conversation and briefing has taken place. With this
presentation a more accurate scope of the project can be
presented to the client.
This page should include a brief description of the project,
the scope and main features. Type of technologies used
and general design ideas. This description contains top line
information that’s vague and can be amended as the project
develops in its first stages.
A few aspects to take in to
account are the following:
Number of pages
Is the website responsive?
Does the site need e-commerce capabilities?
Does the site need SEO?
What extra features does the site need?
Does the site need marketing?
1Project overview
Web design presentation

5. Make sure your client understands the scope of the project.
This is your chance to talk about included features and
optional features that fall outside the initial budget. Make
sure your client knows if they are getting a multilingual
site, SEO, marketing and other features included or
excluded of the initial budget in order to prevent later
misunderstandings. Here are a few examples of what your a
site might include.
2Project Features
Web design presentation

6. Included features
• Fully branded website
• Custom built, pixel perfect graphics
• Web fonts
• Social network connectivity
• Automatic backups
• Web security
• Content management system
• Content management system training
• Responsive design
• Browser optimization
• Blog functionality
• Interactive layouts
• Animated buttons
• Multilingual site
2Project Features
Optional features
Hosting
• Unlimited storage space*
• Unlimited email accounts*
• Web mail and mobile ready email
• Personal email setup
• SEO Optimized
• Online website backup
Maintenance
• Personalized assistance
• Updates to blog
• Design updates
• Updates to case studies
Web design presentation

7. Chances are that your client doesn’t know what they really
want in their website. With this simple structure it will
be easier for you to portray an idea of the content they
should include in the website and steer them away from
unnecessary pages and overcomplicated structures. This
map starts the conversation with the client and allows
future amends to be done.
3Proposed website structure
Home
Case studies
About
Blog
Contact
Login
Register
Web design presentation

8. After talking to your client and getting a general feel for
what the site is about and the target market, you should
have a general idea of what the website could look like. A
mood-board is extremely powerful, it gives huge creative
direction to the project and narrows design possibilities.
Mood-boards portray key aspects such as colors, tone of
voice, design tendencies and web layouts that can minimize
your design time and steer clients in the right direction.
This mood-board can include: key words, colors, images,
inspiring design and anything that can communicate the
design direction to the client in a short an succinct way.
4Mood-Board
Image Driven
Futuristic
Fresh
EnergeticInspirational
Web design presentation

9. With this simple structure you can make sure that you and
your client understand the stages required to complete
a successful web project. One of the most important
steps often overseen in web development is the content
generation stage, it should be clear if this is expected to
be delivered by the client or not. Each step is a checkpoint
that requires client sign off and prevents last minute
overhauls that ruin initial estimates. Some steps may be
skipped, may overlap others and additional steps can be
added to the chart to suit a particular project.
5The web
development process
Web design presentation

10. 5The web
development process
1. Research
1.1 Client research
1.2 Website research
1.3 Industry research
1.4 User research
2. Content
2.1 Content audit
2.1.1 Copy
2.1.2 Images
3. Planning
3.1 Information architecture & user
experience
3.2 Website wire frames
4. Design
4.1 Creative direction
4.2 User interface design
5. Development
5.1 Development
5.2 Proof build
5.3 Content population
6. Testing & delivery
6.1 Testing
6.2 Delivery
7. Maintenance
Web design presentation

11. Let the customer know what to expect
in each stage and how long it will take to
complete
1st stage: Research
(Estimated delivery time in weeks)
This stage is crucial in order to develop an understanding
of the design direction, main objectives of the website,
target market and competitors. The final product will be
determined and a clear idea of the web-site’s function and
capabilities.
2nd stage: Content
(Estimated delivery time in weeks)
All content is gathered at this stage. These assets will form
the web-site’s structure and will prevent missing deadlines.
6Project time-line
3rd stage: Planning
(Estimated delivery time in weeks)
Wire-frames and information architecture are crucial to
completing a user friendly website. Planning goes hand in
hand with the design, these two stages can be completed
simultaneously if required. Wire-frames, site-maps and
initial user interface mock-ups are completed.
Web design presentation

12. 4th stage: Design
(Estimated delivery time in weeks)
This stage dives into graphic proposals. After choosing
a route that suits both the client and the websites
objectives nonfunctional images are presented to the
client to represent an overall look and feel of the website.
Depending on the project’s terms, a mock-up for every
single page might be required.
5th stage: Development
(Estimated delivery time in weeks)
This stage shouldn’t be started before all previous steps
have been completed. This part involves the creation of all
the web material in a functional state. Animations, galleries,
plug-ins, fluid layouts and different assets are implemented
of created.
6Project time-line
6th stage: Testing & delivery
(Estimated delivery time in weeks)
The website is subjected to thorough testing in different
web browsers by the programmer, the end client and
individual users. Final corrections are done and all relevant
files are handed to the client.
7th stage: Maintenance
(Ongoing)
If the client requires maintenance to the website the terms
should be stated. Maintenance might include updating the
news feed, website backups, hosting, updating images and
reviewing the web-site’s content periodically.
Web design presentation

13. After the stages have been clearly established, it’s easier
to create a table with the time each one of them will take.
This is an initial budget and should be regarded as such.
It’s important to let the client know that these times can
change depending on the scale of the project.
It’s important to specify what features will be included and
state the price for additional services or features such as
maintenance, hosting, domains, themes and plug-ins.
If the project is completed by an hourly wage this should be
stated.
7Pricing
Web design presentation

14. Initial website quote
Please note that this is an initial budget and prices are
subject to change
7Pricing
Research (Time in hours)
Planning (Time in hours)
Design (Time in hours)
Development (Time in hours)
Testing & Delivery (Time in hours)
Total Price £ (Total amount)
Deposit (If a deposit is required
this is your opportunity
to state it)
Additional costs
Hosting
(Monthly amount)
(Yearly amount)
Domain
Plug-ins
Theme
Web design presentation

15. Contact details
Name:
Email:
Telephone:
Skype:

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