48. The logo: liking Scarcity Scarcity Social proof + authority: « nr 1 » Social proof Scarcity Appealing to childhood: liking
49. Liking (handwriting) + commitment (free) In one place – easy – instant : loweringthreshhold to increasecommitment Social Proof Authority
50. Social Proof (3 million) + Commitment (simple way) Authority Liking + Authority + Social Proof Authority Liking
51. This presentation Would not have been possible without Robert Cialdini Read hiswidelyacclaimed book INFLUENCE, I personallyrecommendit
52. I’m Thomas This isactually one of the first pictureswhengooglingmyname – don’task I do e-commerce: www.bagazoo.com www.chocolateque.com www.essentialist.be and others… If youlikedthispresentation, pleasefollow me: twitter.com/thomasvdc