1. Amplify your e-commerce business
10 key takeaways from
eTradeSummit 2016

2. # 1
“Facebook knows you better than your
inner circle.” Jonathan Mingoia, soPRISM
You make 70 likes: FB knows you better than your friends
You make 150 likes: FB knows you better than your family
You make 300 likes: FB knows you better than your spouse

3. # 2
“Social media platforms are the market places of
the future.” Ralf Priemer, Channel Pilot Solutions
Incredible reach
Great targeting options
Ability to reach consumers earlier in the purchase decision process

4. # 3
“Ease-of-use is not enough: even the best usability doesn’t make people
suddenly want to buy more. Perceived ≠ real simplicity.”
Mirko Melcher, KonversionsKRAFT
Form B is perceived to be easier
for consumers, even if it has 5
required fields vs 3 on Form A.

5. # 4
“Magic happens in people’s head, not in the computer they
are facing: you need to change things in the head of people.”
Mirko Melcher, KonversionsKRAFT

6. # 5
“Use psychology: find the best combination of behavioral patterns and
cognitive biases to boost your conversion rates.”
Mirko Melcher, KonversionsKRAFT
Success factors to boost conversion rates:
1. Instant gratification
2. Convenience
3. Commitment to your website
4. Positive feedback
5. Herding
6. Scarcity

7. # 6
Deva Rangarajan, Vlerick Business School
“B2B e-commerce is going mobile:
make your e-commerce tools responsive for mobile.”

8. # 7
Ralf Priemer, Channel Pilot Solutions
“Market place versus product search engine:
different features, different benefits.”

9. # 8
Bart Van den Brande, Sirius Legal
“A new privacy law comes into force as from the 1st of May 2018, so take the
implications into account and change your policy towards it.”
1. Security and internal processes
• Working with subcontractors that process
data
• Record of processing activities
• Data security measures
• Data protection impact assessment
• Data breach notification
• Data protection officer
2. Information obligations and rights of data
subjects
• Lawfulness of processing (“on which grounds
can I process data”)
• Processing of data belonging to a minor (-13
Y/O, -16Y/O)
• Information obligations
• Right not to be submitted to profiling
• Right to object to automatic decision taking
• Right to be forgotten
• Pseudonymous data
• Privacy by design
• Privacy by default

10. # 9
E-commerce and omni-channel enable your company
to gain many valuable consumer insights
“Even if you are not winning the game, you are
winning on knowledge.” Greet Dekocker, Safeshops

11. # 10
“Follow up abandoned baskets: re-engage no later than 24
hours. Don’t lose the people who almost bought something!”
Vincent Parisis, Ginsonline

12. Jeroen Beckstedde
Filip Vandegehuchte
Frederik Sunaert
Shermaine Mina
Stijn Gysel
Thomas Peeters
Our Team @ eTradeSummit

13. Want to get more information on e-commerce?
Get in touch with us!
www.thehouseofmarketing.be
info@thom.eu