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The Top 100 Most InﬂuenAal
• AICPA • SEC • PCAOB • MACPA! • IRS • Ron Baker – Value Pricing • FASB • Gary Boomer – Tech Guru • The next president • IASB
Top Seven Issues Facing Youngprofessionals
1. InformaAon overload (including accounAng and tax complexity) 2. Work / life balance 3. GeneraAonal issues and communicaAons (including upper management not sharing knowledge with the younger generaAon) 4. Developing networking skills 5. Keeping up with technology -‐-‐ especially the cloud 6. Finding career guidance 7. Understanding social media beneﬁts 7
In 1997, the CPA profession
crowd-‐sourced its future with over 3,500 CPAs in the CPA Vision Project That was re-‐validated in 2011 by 8,000+ CPAs Our core purpose, our reason for being is CPAs... Making sense of a changing and complex world. Here is what they said…
The DNA of the CPA
Values & Competencies • Leadership • CommunicaAon • Strategic Thinking • CollaboraAon & Synthesis • Technologically Savvy
Our Vision Statement for the
future is: ( mandates to ourselves for a successful future) CPAs are the trusted professionals who enable people and organizations to shape their future. Combining insight with integrity, CPAs deliver value by: • CommunicaAng the total picture with clarity and objecAvity, • TranslaAng complex informaAon into criAcal knowledge, • AnAcipaAng and creaAng opportuniAes, and • Designing pathways that transform vision into reality.
Moving up the InformaAon Value
Chain Designing pathways that transform vision into reality Transactions Decisions Communicating the total picture with clarity & objectivity Anticipating Data Translating complex Knowledge and creating information into opportunities critical knowledge InformationCopyright 2012 – Business Learning Institute
CPAs Inspire Confidence “CPAs have
a unique perspective that is“I would be more confident in a job done valuable when making business and financialby a CPA than if it were done by an decisions, even when those decisions are notaccountant who is not a CPA” directly related to accounting” BDMs BDMs Disagree Disagree Agree Agree Dont know Dont know Investors Investors Disagree Disagree 15% 16% Agree 74% Agree 67% Dont know Dont know 11% 17%
According to these young professionals,
thefuture is one in which CPAs:● are proactive, flexible, adaptive andcollaborative by nature;● have regained the trust of their clients andthe public at large;● have successfully bridged the profession’s“leadership gap” by focusing on successionplanning, personal growth, and generationalcooperation;● have created the profession’s premierglobal industry standards and best practices;● have redefined the profession throughwork / life integration, collaboration, and ateam-first approach; and● have earned a reputation as technologicalinnovators. 13 Wisdom from the MACPA LeadershipAcademy