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Accounting Careers - MACPA -

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Accounting Careers - MACPA -

  1. MACPA Professional Issues Update 2012 Student Edition Tom Hood, CPA, CITP, CGMA Salisbury University March 5, 2013
  2. “People  don’t  buy  what  you  do,  they  buy  why  you  do  what  you  do.”   -­‐  Simon  Sinek  
  3. The world without CPAs 3
  4. What CPAs think about the future 30 Future Forums 1,000 CPAs Identified these top trends http://www.bizlearning.net/live/i2afutureforums
  5. MANAGING THE SEA CHANGE•  Change•  Complexity•  Compliance•  Convergence•  Competition
  6. The  Top  100  Most  InfluenAal   •  AICPA •  SEC •  PCAOB •  MACPA! •  IRS •  Ron Baker – Value Pricing •  FASB •  Gary Boomer – Tech Guru •  The next president •  IASB
  7. Top Seven Issues Facing Youngprofessionals 1.  InformaAon  overload   (including  accounAng  and  tax   complexity)   2.  Work  /  life  balance   3.  GeneraAonal  issues  and   communicaAons  (including   upper  management  not   sharing  knowledge  with  the   younger  generaAon)   4.  Developing  networking  skills   5.  Keeping  up  with  technology  -­‐-­‐   especially  the  cloud   6.  Finding  career  guidance   7.  Understanding  social  media   benefits   7
  8. In  1997,  the  CPA  profession  crowd-­‐sourced  its  future  with   over  3,500  CPAs  in  the  CPA  Vision  Project   That  was  re-­‐validated  in  2011  by  8,000+  CPAs   Our core purpose, our reason for being is CPAs... Making sense of a changing and complex world. Here is what they said…
  9. The  DNA  of  the  CPA   Values  &  Competencies  •  Leadership  •  CommunicaAon  •  Strategic  Thinking  •  CollaboraAon  &  Synthesis  •  Technologically  Savvy  
  10. Our  Vision  Statement  for  the  future  is:   (  mandates  to  ourselves  for  a  successful  future)   CPAs are the trusted professionals who enable people and organizations to shape their future. Combining insight with integrity, CPAs deliver value by: •  CommunicaAng  the  total   picture  with  clarity  and   objecAvity,   •  TranslaAng  complex   informaAon  into  criAcal   knowledge,   •  AnAcipaAng  and  creaAng   opportuniAes,  and   •  Designing  pathways  that   transform  vision  into  reality.  
  11. Moving  up  the  InformaAon  Value  Chain   Designing pathways that transform vision into reality Transactions Decisions Communicating the total picture with clarity & objectivity Anticipating Data Translating complex Knowledge and creating information into opportunities critical knowledge InformationCopyright 2012 – Business Learning Institute
  12. CPAs Inspire Confidence “CPAs have a unique perspective that is“I would be more confident in a job done valuable when making business and financialby a CPA than if it were done by an decisions, even when those decisions are notaccountant who is not a CPA” directly related to accounting” BDMs BDMs Disagree Disagree Agree Agree Dont know Dont know Investors Investors Disagree Disagree 15% 16% Agree 74% Agree 67% Dont know Dont know 11% 17%
  13. According to these young professionals, thefuture is one in which CPAs:● are proactive, flexible, adaptive andcollaborative by nature;● have regained the trust of their clients andthe public at large;● have successfully bridged the profession’s“leadership gap” by focusing on successionplanning, personal growth, and generationalcooperation;● have created the profession’s premierglobal industry standards and best practices;● have redefined the profession throughwork / life integration, collaboration, and ateam-first approach; and● have earned a reputation as technologicalinnovators. 13 Wisdom from the MACPA LeadershipAcademy
  14. 14
  15. The 15 The CPA Brand
  16. Your CPA says somuch.Your CPA, CGMA saysyou’re a managementaccountant. 16
  17. Give your career a Bounce!
  18. MANAGING THE SEA CHANGE Be the Captain of your own ship! •  Continuous Learning •  Competency •  Collaboration = Career Success
  19. It really is about this...
  20. You cant connect the dots looking forward you can only connect them lookingbackwards. So you have to trust that the dots will somehow connect in your future.
  21. A leader sjob is todefinecontext andprovidehope andinspiration... 24
  22. Tom  Hood,  CPA.CITP   CEO   Maryland  Associa8on  of  CPAs   Business  Learning  Ins8tute   (443)  632-­‐2301   E-­‐mail  tom@macpa.org   Web  hNp://www.macpa.org  Blog  hNp://www.cpasuccess.com