In a digital and mobile world, how can organizations adapt with the various disruptions that inevitably influence how we work? Learn how to lead technology changes in this new disruptive environment. We're in a digital economy and in a digital economy, IT is the foundation for doing business. In many cases, these technologies are disruptive, completely changing the dynamics of an industry, and in some cases creating new industries. Change at this level requires the attention of the CEO. Come join these knowledgeable and experienced association CEOs as they discuss their perspectives on technology and other types of disruption, their expectations of technology staff, and the challenges of preparing members and staff for this scale of change. This session covers the hard trends of technology, demographics, and regulations that are coming together to form a 'perfect storm' of changes that are riving the disruption of every business. This rapidly changing environment requires CEOs to learn how to anticipate changes and communicate to the team why the organizaton must change. Tom will pride examples from business and association on how they are proactively dealing with these disruptions.

1. Tom Hood, CPA, CITP, CGMA
@tomhood
CEO
Maryland Association of CPAs
CEOs and Leading
in a Technology
Disruptive
Environment

2. 2

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15. More Uber cars than yellow taxis on the road in NYC

16. AirBnB Rooms available surpasses Hilton & Marriott

17. Gradual then Sudden!
Exponential growth fueled by Technology (Moore’s Law)!

18. Moore’s
Law
visualized
25,600
Times
More
Storage

19. Exponen?al
Times
Value
of
Smartphone
&
Apps

20. Context!

21. “How would you think differently about your
strategy if you knew your advantage might not
last?”

22. 1. How will IT change the basis of competition in our industry?
2. What will it take to exceed our customer’s expectations in a digital
world?
3. Do our business plans reflect the full potential of technology to
improve our performance?
4. Is our portfolio of technology investments aligned with
opportunities & threats?
5. How will IT improve our operational and strategic agility?
6. Do we have the capabilities required to deliver value from IT?
7. Who is accountable for IT and how do we hold them to account?
8. Are we comfortable with our level of IT risk?
9. Are we making the most of our technology story?

23. The challenge &
opportunity is to make the
shift from the first curve to
the second curve at the
right time and with the
right strategy

24. Public
Seminars
2002
2015
2008
CLS
on-­‐site
Conferences
OurTraditional
Channels

25. E-­‐Learning
2002
Facilita?ons
Sponsorships
Emerging Business
Lines
2008
2015

26. The challenge & opportunity is
to make the shift from the first
curve to the second curve at
the right time and with
the right strategy

27. Connect, Collaborate, and Co-create

28. Our 2017 Vision and Strategy

29. Strategy is not Technology

30. What would Rita say?
To stay ahead, (companies)
need to constantly start new
strategic initiatives, building and
exploiting many transient
competitive advantages at once.
Though individually temporary,
these advantages, as a portfolio,
can keep companies in the lead
over the long run.
Innovate often, decide quickly, succeed or fail, repeat

31. Incremental change isn’t enough for many
companies today. Reinvention is not changing
what is, but creating what isn’t.
We think, it’s time to make the leap

32. How can we escape the “pull of the past”?
From: Systems of Record To: Systems of Engagement

33. Internal Strategy
Workplace Technology

34. Our Digital Transformation
Strategy
1. Digitization & workflow –shifting
resources and systems to growth
areas
2. Virtualization – Moving IT
infrastructure to cloud
3. Transformation to cloud – Increase
use of existing systems of
engagement
4. Transformation to cloud – New
cloud based systems – accounting
5. Transformation to cloud – Move
AMS and MACPA website

35. Google Apps

36. Develop our APP
Solution Bundle

37. Technology is about people

38. www.blionline.org

39. BLI & Future of Learning
1. Social Learning.
2. Mobile / nano
3. Cloud-based
4. Collaborative.
5. Competency-based learning

40. External Learning

41. Systems of Engagement
MBSN

43. Closing Thoughts

44. Disruption and RONI
The gap is widening, faster!
Source: Clayton Christensen, “Innovation Killers”
We think this
is trade-off

45. We are in the “Groan Zone”
45

47. If there is a conversation about the future of the
profession, you're bound to hear Hood's name
mentioned as one of the people leading the way.
– Accounting Today
Tom Hood, CPA, CITP, CGMA
CPA Practice Adviser Accounting Hall of Fame
Named the Second Most Influential in Accounting by
Accounting Today Magazine 2015 (11th year in Top 100)
Top 150 Influencer by Linked-In
Top 25 Influencers in Learning HR by HR Examiner
Top 25 Public Accounting Thought Leaders by CPA Practice
Adviser
Working on Learning Management with AICPA/CPA2Biz,
Cloud Curriculum, Performance Management /XBRL,
Leadership Generations
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute (BLI)
www.blionline.org
http://www.linkedin.com/in/tomhood/